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    Planning & Performance Associate H/F - Toronto, ON, Canada - IPG Mediabrands

    IPG Mediabrands
    IPG Mediabrands Toronto, ON, Canada

    1 week ago

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    Description
    Their goal is to improve the quality and performance of our campaigns.

    Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.

    Ensure creative in display, video, mobile, rich media, etc., Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. Implement applicable Brand Safety measures to a campaign (e.g. Generate campaign performance, delivery and site level reports from DSPs.
    Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
    Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
    Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
    Participate in reporting calls with planning and client marketing teams including answering campaign questions and presenting performance insights.
    Escalate issues to senior operations lead(s) in a timely manner.
    Address challenging questions about campaign performance.

    Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.

    Fundamental knowledge of online media metrics and analysis.
    Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
    Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

    KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients.

    We have extensive offerings spanning across performance marketing and data and technology.

    Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

    We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.


    • A flexible hybrid work model that works for you.
    • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
    • A chance to be part of and grow within a global network of agencies.
    • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

    KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

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