Digital Marketing Specialist - Laval, Canada - EnGlobe Corp.

EnGlobe Corp.

Verified Company

Laval, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Your Employer:

At nearly 3,000 people, Englobe is one of Canada's premier firms specializing in professional engineering services, environmental sciences, and soil and biomass treatment.

With offices located across Canada, the United Kingdom and France, we are conveniently located to support large
- and small-scale projects, through different stages, in many sectors. Offering a range of value-added services that run the gamut from professional consulting services to turnkey project implementation, Englobe has developed a reputation for integrity, credibility, and people-centered values.

We offer

A full range of benefits (group insurance with shared costs upon hiring, group RRSP);
A telemedicine virtual healthcare service;
An annual reimbursement of sports expenses;
Opportunities for skills development;
Flexible hours and ability to compress working hours;
Internal policy to encourage teleworking.

Choose the path of impact. Join us in creating a positive legacy.

Your Contribution:

Oversee and manage the content strategy, architecture, and performance of the company's website
Develop and execute successful SEO strategies to improve organic search rankings and maximize traffic
Manage SEM campaigns on platforms such as Google Ads to increase awareness and generate leads
Conduct keyword research, analysis, and implementation within website content
Work with crossfunctional teams to ensure website alignment with overall marketing strategy
Monitor and report on the effectiveness of SEO/SEM efforts and adjust strategies as necessary
Analyze website traffic and user engagement metrics to identify opportunities for improvement
Optimize conversion rate for our digital assets to enhance performance and customer experience
Stay up to date with the latest industry trends and changes in algorithms
Handle any associated tasks with digital marketing campaigns

Your Profile:

Proven experience in managing websites and implementing successful SEO/SEM strategies
Experience with social media platforms and strategies
Experience or familiarity with AI tools and concepts in a digital marketing context is a plus
Strong understanding of current online marketing concepts, strategy, and industry best practices
Experience with website analytics tools (e.g., Google Analytics, WebTrends)
Skilled in website optimization tools and keyword resources
Good knowledge or familiarity with Drupal
Ability to analyze data and provide evidencebased recommendations
High level of creativity, attention to detail, and project management skills
Excellent communication skills and the ability to work in a fastpaced environment
Fluency in English and French
BS/MS degree in Marketing or similar experience preferred