Digital Content Manager - Toronto, Canada - OntarioMD

OntarioMD

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Digital Content Manager

Fulltime/Permanent

Job band: 5
The Digital Content Manager is a key member of the OMD Communications & Marketing team.

The role takes the lead in executing OMD's portal content strategy and collaborates with all departments and teams to ensure that the portal:

Responds to the different needs of OMD's clients, stakeholders and business partners, and enhances their engagement with customized content enabling portal users to quickly find what they are looking for.
Conveys OMD's strategic areas of focus and the company's vision, mission and values.
Presents a positive, progressive window into the OMD brand and uses OMD's communications guidelines.

Reporting to the Director, Communications & Marketing, the
Digital Content Manager is responsible for:

Oversee all content on the OMD Portal to achieve increased engagement and authority with its users.
Have a deep understanding of digital content design best practice (search, accessibility, membercentric design, content management systems and website analytics) and is the steward for the quality of content on the OMD Portal.
Develop and champion new digital standards and processes with internal stakeholders to ensure bestinclass, membercentric and accessible digital communications.
Work closely with the OMD Portal Product Manager, UX designers, graphic designers and a diverse range of internal stakeholders to strategize and deliver membercentric digital content projects.
Develop and lead SEO best practices to ensure OMD digital content is easily searchable.
Collaborate with the Communications & Marketing team to promote the OMD portal content through all channels
Collaborate with CRM resources to integrate CRM marketing functionality / campaign management with the new portal (e.g., landing pages, forms, event management, preference management, etc.)

Breakdown of key responsibilities:

Oversee the delivery of digital content for the OMD Portal including:
Champion the needs of the OMD users to create user-centric content
Provide planning, curation and management of digital content calendars that promote key relevant content.
Partner with the Digital Product Manager on digital projects, oversees the planning and execution of projectrelated content deliverables.
Takes charge of the longterm project to overhaul all existing content on the OMD Portal digital properties to adhere to new Digital Content Standards, working in collaboration with internal stakeholders
Oversee web content inventory and regular audits with internal content owners to ensure that content is relevant, uptodate and that search is reliable and efficient.
Contribute to the effective functioning of digital content by:
Lead and mentor OMD SMEs on how to create impactful content
Facilitate team collaboration with Communications & Marketing on brand development, UX, web editors and internal stakeholders
Build effective working relationships with key stakeholders
Collaborate with the Digital Product Manager on the development of efficient processes to manage content requests, development and delivery
Participate in web writing and proofreading of digital content when required
Integrate CRM marketing functionality / campaign management
Collaborate with Communications & Marketing team on CRMintegrated marketing campaigns
Collaborate with the portal technical team, or OMD's CRM marketing implementation partner when required
Develop and lead all web analytics reporting using Google Analytics and other tools such as Moz Pro to measure engagement and conversion
Summarize the insights from these reports with the organization to celebrate success and inspire increased focus and quality of all web content throughout the organization.
Develop reports on CRMintegrated marketing campaigns.

Requirements that are important to us:

University degree / College diploma in Digital Content, Web Publishing or similar
69 years' experience in digital/technology content design and web content management for a broad spectrum of audiences
47 years' experience working with digital publishing using a CMS platform
Experience with Microsoft Dynamics 365 Marketing is an asset
Excellent editorial skills with print or digital publications with the ability to highlight relevant content only to OMD's main audiences
Advanced knowledge of content management and branding leading practices
Able to build and maintain productive working relationships with internal and external stakeholders and partners;
Excellent written communication and oral presentation skills, and able to present technical topics to nontechnical audiences; and
Indepth working knowledge of a variety of computer software including Microsoft Office suite (Word, Outlook, Excel, Power Point, and Project).

Benefits we think you'll like: