Marketing Manager - Carleton Place, Canada - ETEROS TECHNOLOGIES INC
Description
We are looking for an individual who has the right attitude and a sense of urgency to lead our marketing team.
Duties
- Develop and implement comprehensive marketing strategies to drive lead generation and conversion across both B2B and B2C channels.
- Lead and mentor a small and dynamic team of marketing professionals, providing guidance, support, and direction to ensure the successful execution of marketing campaigns and initiatives.
- Collaborate closely with the sales and executive teams to understand their needs and objectives, and develop marketing programs and materials that support their efforts.
- Analyze market trends, customer insights, and competitor activity to identify opportunities for growth and innovation.
- Monitor and analyze the performance of marketing campaigns, using datadriven insights to optimize strategies and drive continuous improvement.
- Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve business objectives.
- Cultivate strong relationships with external partners, agencies, and vendors to support marketing initiatives and drive results.
- Stay informed about industry developments, emerging trends, and best practices in marketing and lead generation, and leverage this knowledge to inform strategy and decisionmaking.
- Represent the company at industry events, conferences, and trade shows, networking with key stakeholders and promoting our brand and offerings.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum of 5 years of experience in marketing, with a proven track record of success in lead generation and conversion, preferably in a B2B or B2C environment.
- Strong leadership and management skills, with the ability to inspire and motivate a team to achieve their goals.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels of the organization.
- Strategic thinker with a creative mindset and a datadriven approach to decisionmaking.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Demonstrated ability to manage multiple projects simultaneously and prioritize effectively in a fastpaced, dynamic environment.
- Passion for innovation and continuous improvement, with a willingness to challenge the status quo and explore new ideas and approaches.
Applications
Applicants must:
- Include a cover letter that specifically responds to this position; and
Travel:
Travel in the US and Canada will be required for this position. It is estimated that no more than 10% of the time will be on travel status.
Benefits:
- Casual dress
- Company events
- Dental care
- Employee stock purchase plan
- Extended health care
- Life insurance
- Onsite parking
- Paid time off
- Vision care
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Application question(s):
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 5 years (required)
Language:
- English (required)
Work Location:
In person
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