Social Media and Marketing Specialist - North York, Canada - AAPS

AAPS

Verified Company

North York, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Us
AAPS is the Canadian premier Life Sciences training college. The school was established in 2003 to address the growing demands for better prepared and more practically trained applicants.

In tailored response, AAPS was designed and made operational by a team of highly experienced industry experts with one mission in mind; to create professional skill development programs that would exceed industry-training standards".

Employing only leading industry professionals with decades of experience, AAPS is setting the standard for pharmaceutical, food and healthcare, and Cannabis training and career advancement.

These experts continually develop and update the diploma and certificate programs and certificates courses at AAPS to meet the rigorous demands of the industry.

Overview of Role

Responsibilities

Create and develop marketing campaigns that promotes the Colleges programs, consulting and business development initiatives.
Effectively follow departmental lead management guidelines for all leads to create new opportunities and channels of engagements utilizing costeffective marketing strategies
Build and manage active pipeline of leads
Utilize database to efficiently track interactions and the progression of all assigned leads
Actively participate in daily meetings and come prepared to discuss new campaign ideas, prospective business development opportunities, and creative strategies to enhance performance or internal marketing strategies
Managing all social media platforms including Instagram, Facebook, LinkedIn, and the company website. You will be responsible for content creation, regular postings, and writing weekly blog posts on our blog page. Regularly looking for and gaining new highquality leads via these channels as well as using marketing tools and other social platforms to track performance.
Experience with web analytics, social media, HubSpot and Google Adwords, SEOs are an asset.
Social Media Platform Management (Follower Engagement Management, Content Geotargeting, Post Scheduling, and Platform Community Growth)
Work closely with our thirdparty advertising agency on strategic marketing plans and provide input on collateral, marketing and digital copy.
Oversee the company's website to ensure all images, floor plans, virtual tours, testimonials are up to date.

Qualifications

4year degree preferred, OR appropriate combination of education and significant experience.
Experience of inside sales, outside sales or customer service preferred.
Knowledge of or experience in higher education and/or college admissions and recruitment beneficial but not required.
Exemplary verbal and written communication skills.
Ability to work evenings and weekends as business needs dictate.
Ability to support the planning and organizing of multiple events and projects at one time
High level of experience in all Microsoft, Canva and HubSpot
Detail oriented
Ability to multitask and deal with high urgency tasks and projects
Ability to work well within a team, but primarily independently
Excellent organizational skills
Ability to handle high stress situations and make rational decisions in those situations.
College Diploma or University degree in Marketing, Brand Management, Digital
Media or Communications
Social Media Content Writing Experience
Strong Communication Skills
Experience with Social Media Platform Management
Proficiency in digital marketing strategies
Excellent relationshipbuilding and interpersonal skills required.
An ability to build, develop and maintain lasting relationships with corporate partners, key business associates, and prospective clients and their substitute decision makers.
Effective communication skills both verbally and in writing.
Familiarity with Excel and PowerPoint.

Ability to commute/relocate:

Toronto, ON:
reliably commute or plan to relocate before starting work (preferred).

Experience:

Social Media Occupations: 1 year (preferred)
Social Media Marketing: 1 year (preferred)

Job Type:
Fixed term contract

Contract length: 6 months

Salary:
$40,000.00-$50,000.00 per year

Schedule: