Marketing Specialist - Guelph, Canada - Ryan, LLC

Ryan, LLC

Verified Company

Guelph, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Mentor Works:
About Us

The Role:
Marketing Specialist

The Marketing Specialist position at Mentor Works will have responsibilities related to all marketing verticals, including:

Content writing of thought leadership and funding-related articles to educate Canadian business professionals and drive website traffic.
Social media campaigns and strategizing content that will be posted across each of our platforms, including Twitter, LinkedIn, Facebook, and YouTube.
Search engine optimization (SEO) tactics for relevant digital marketing assets, including website pages and blog posts.
Event planning and promotions for both webinars and live events, incorporating cobranded and solo sessions to engage and nurture leads and clients, as well as tech support for webinars during the day of the event.
Government funding tracking to stay current on all active and upcoming programs and capitalizing on market opportunities.
Research marketing opportunities with prospective strategic partners, events, backlink opportunities, and public relations strategies.
Research marketing opportunities with prospective strategic partners, events, backlink opportunities, and public relations strategies.
Special projects, such as website improvements, graphic design, collaborative work with other departments, and other assignments will provide further depth to the role.
Bonus: Marketing analytics platform management and improvements, including reporting and insight gathering.

Skills & Requirements

Required Qualifications:

2+ years of businesstobusiness (B2B) marketing experience.
Postsecondary graduate of a marketing, business, English, and/or web design program.
Advanced written and verbal communication skills.
Experience with adhering to search engine optimization (SEO) best practices.
Familiarity with social media business profile management, including LinkedIn, Twitter, Facebook, and YouTube.
Ability to work both independently and collaboratively as a team.
Capability to think strategically and creatively.
Solutionbased mindset and selfstarter.

Bonus Abilities:

Bilingual (English & French Canadian) writing skills are an asset.
Graphic design competency, such as Adobe Photoshop, InDesign, and Illustrator.
Knowledge of HTML5, CSS3, JavaScript, and SQL coding language, as well as WordPress.
Experience with Google Analytics or other web presence optimization platforms.

Perks & Benefits:

Ranked as One of the

Best Workplaces:

We've been ranked as one of the best places to work in Canada for the 11th consecutive year be Great Places to Work.

Perks: Regular team lunches, teambuilding activities, and flexible personal and group spaces to keep you energized and refreshed.
Work Life Balance: Autonomy is a key value here at Mentor Works. We allow flexible working schedules to accommodate personal priorities.
Global Career Opportunities: Mentor Works is a Ryan ULC company, which is the world's largest tax services firm with job opportunities around the world.
Grow as a Team: Feel your personal impact on the overall company's growth by gaining insight into key performance metrics and celebrating the team's successes. We also offer regular team building activities, lunch & learns, and more.
Cutting-

Edge Marketing Tech:
Mentor Works invests heavily in the latest marketing automation technology and approaches. This position will have access to enterprise level software and training to advance your marketing capabilities.

Directly Impact the Economy: Help business owners access funding to become more competitive and innovate; you'll be impacting the advancement of the Canadian economy.