Ahmed Sameer

My passion for marketing and branding thrives on turning ideas into purposeful brand experiences, the kind that don’t just look good, but drive growth, spark conversations, and stay memorable.

Throughout my career, I’ve built strategies and collaborated with high-energy teams across cultures, channels, and industries, from launching go-to-market campaigns to managing full-scale rebrands. I’ve worked in fast-paced environments with global teams and partners to develop clear messaging, consistent brand stories, and growth-focused initiatives.

What energizes me most is working with smart, driven people to solve meaningful marketing challenges and achieve shared success. Whether it’s positioning a product, shaping a narrative, or building strategic partnerships, I focus on creating clarity, driving value, and building profitable relationships.

Manager, MarCom & Partnerships, CPShub, Dubai-London                                          Apr 2024 - Present

Shaping CPShub’s global brand narrative and build the communications engine that will fuel our next stage of growth. Collaborating with cross-functional teams and external partners, my mandate is to:

• Elevate the brand — Refined positioning, messaging, and visual identity of CPShub
• Mapped a single brand story across content, internal comms, and demand gen, then rolled out the plan, lifting qualified subscriptions 35 %.
• Create an integrated comms framework — align content, social, PR, and thought-leadership streams around a single story that resonated across diverse markets. 
• Laid the groundwork for demand generation — design audience journeys, select marketing-automation tools, and develop a content calendar that moves prospects from awareness to subscription. 
• Monitored campaign performance, brand tracking, and customer-voice feedback to generate quarterly ROI insights that informed budget resets.
• Establish clear success metrics — define KPIs for brand awareness, pipeline contribution, and partner impact to ensure marketing activity ties directly to commercial goals.
   

Marketing and Communications Specialist, Dormakaba Gulf FZE, Dubai                  2016 – 2025

Swiss-German company and one of the top 3 global leaders in access systems and space 

management solutions

• Led Dormakaba’s regional marketing strategy, positioning it as a category leader through content marketing, events, and digital outreach.
• Developed region-specific marketing collateral for access control and architectural hardware products.
• Executed digital campaigns and SEO strategies that grew regional LinkedIn engagement by 40% above competitors.
• Managed communications for brand integration post-merger, ensuring consistent messaging across channels.
• Optimized campaign ROI by reducing costs 30% over two years and generating $10M in marketing-qualified leads.
• Collaborated with internal teams to produce newsletters, case studies, and whitepapers promoting technical leadership.

Design Centre and Brand Manager, Dorma Gulf Door Controls FZE, Dubai              2013 – 2016

German global leaders in access systems and space management solutions. Merged into Dormakaba

• Established a regional showroom and customer experience center, converting $112M in brand specs to $8M in sales.
• Led over 150 customer events and workshops to enhance engagement and boost lead generation.
• Worked closely with sales and product teams to align CRM insights with tactical marketing strategies.

BBM, Marketing Management, University of Lincoln, UK

Digital Marketing Certificate, Udemy Digital Academy

LinkedIn Learning, Online

• Visual Communication for Business
• Mastering Communication as a Leader

Project Management Institute

• Strategic Thinking

Executive Influence