Alejandro Mac Gregor

Seasoned video producer, director, and editor, with a decade of diverse experience in post-production, Brand Narrative, and creative content production with a passion for storytelling. Holds a strong record of delivering high-impact multimedia content that contributes to business growth, brand awareness and evolution to Direct to Consumer. Recognized for 100% record meeting deadlines, project deliverables and milestone dates at Panda Rojo Media.

Creative Director & Founder | 11/2014 to Current 

Panda Rojo Media - Mexico

• Spearheaded creative proposals and managed the video direction and editing, as well as the overall creative direction of projects.
• Ensured client visions were exceeded and projects delivered on schedule.
• Led audiovisual projects such as the one for the Secretary of Sustainable Development, which contributed to attracting investments of over 100 million pesos annually.
• Established Panda Rojo Media as a key multimedia content provider for Cargill, significantly enhancing their social outreach initiatives.

Film Production Instructor | 01/2015 to 12/2016 

Universidad Autónoma De Querétaro - Mexico

• Pioneered a comprehensive film education curriculum, fostering industry-relevant skills and knowledge for undergraduate communication majors.
• Mentored students across two academic generations, achieving a 90% graduation rate.
• Integrated hands-on film production techniques with theoretical instruction.
• Enchanted students' practical skills, evidenced by an increase in student film awards and recognitions.
• Spearheaded the adaptation of course materials to online learning platforms.
• Conducted workshops and seminars on advanced film direction tactics.

Film Crew Member | 05/2012 to 10/2014 

Freelance - Mexico

• Contributed to the successful execution of 2 feature films and over 12 short films, collaborating effectively with cross-functional teams.
• Acted as a Production Assistant, streamlining processes that led to a 10% reduction in operational delays for project timelines.
• Managed lighting and rigging requirements as a Gaffer and Grip.

Tecnológico De Monterrey - Mexico | Bachelor's 

Communication Studies

Tecnológico De Monterrey - Mexico | Diploma 

Digital Communication And Marketing