Alexandra Mercier

I help scale intuitive, impactful experiences. I lead product design with a focus on clarity, impact, and people. With 10+ years of experience across SaaS, B2B, and eCommerce, I’ve built and scaled digital products that balance craft with systems thinking while leveraging AI-enhanced workflows. 

I guide teams through ambiguity, align design with business goals, and champion accessibility and inclusive design. Skilled at driving collaboration across product, engineering, content, and research, I’ve led initiatives that simplify complex workflows, evolved design systems, and delivered measurable outcomes.

Good design solves problems; great design drives growth. I aim for both. Whether that means accelerating activation, improving retention, or building systems that enable teams to ship faster with confidence.

Core competencies: Product strategy, UX design, Interaction design, Design systems, Accessibility (WCAG), Prototyping, User research, Design ops, Growth design, Cross-functional leadership, Stakeholder alignment

• Led discovery, prototyping, and testing in ambiguous domains, breaking down complexity into clear, actionable solutions.
• Defined reusable frameworks and patterns, contributing to design systems that scale consistently across product ecosystems.
• Partnered cross-functionally with Product, Engineering, and Partnerships to deliver secure, accessible, and user-centered experiences.
• Mentored designers and peers, fostering a collaborative culture rooted in clarity, inclusivity, and craft.

La Cité – Ontario College Advanced Diploma
Studies in Graphic Design & New Media