Omid Vahidi

As a detail-oriented UX/UI designer with a background in industrial design, my commitment lies in crafting digital experiences that are both visually stunning and highly functional. Each project is approached with a multidisciplinary perspective, taking into account all aspects and angles to develop innovative and transformative solutions.

My work is complemented by a creative perspective gained from my experiences in music and photography. These have taught me to approach each project with an open mind and seek inspiration from the world around me.

With experience in managing projects and researching innovative solutions in the home renovation sector, my problem-solving skills are further refined. From drafting floor plans to designing digital interfaces, I consistently strive to deliver exceptional results that exceed expectations.

Let's collaborate to create digital experiences that are both beautiful and functional, with a keen eye for detail and a passion for creativity.

User Experience Researcher • Humber College • Toronto, ON, Canada

Team project • Client: CBC News • Equal contribution in all parts • 6 Weeks

Utilizing UX research, we helped CBC News outshine competitors by enhancing interaction and user journeys. Our intuitive, enjoyable solution boosts customer retention by enabling easy access to previously explored news items.

• Competitive analysis and heuristics evaluation of two news agencies
• Identified key improvement areas and pitched opportunities to the client
• Conducted moderated usability testing and one-on-one user interviews
• Created a journey map and user persona based on the findings

UX/UI Designer & Information Architect • Humber College • Toronto, ON, Canada

Team project • Client: Toronto Zoo • Equal contribution in all parts • 7 Weeks

Our team revamped the Toronto Zoo’s outdated website, resolving usability issues and enhancing user engagement. Our solution significantly improved navigation, information access, and revenue generation across various channels.

• Conducted card sorting, developed information architecture (IA), and designed user flow diagrams
• Created paper sketches, low-fidelity wireframe prototypes, and high-fidelity, responsive prototypes in Figma
• Performed moderated usability testing on wireframes, iterating and refining the design accordingly
• Created a design system and developed high-fidelity, responsive prototypes for both mobile and desktop versions using Figma

Product Designer for Humber College • Humber College • Toronto, ON, Canada

Team project • Client: Humber Current • Roles: Competitive Analysis, Paper wireframing, UI, Design System • 7 Weeks

Humber Current, a portfolio showcase for Humber College graduates, faced design, functionality, and branding challenges. We transformed Humber Current with striking design, functionality, and branding that rivalled top institutions (e.g. the Art Center College & Emily Carr) and amplified Humber’s image.

• Collaborated closely with a content strategist and web developers
• Conducted competitive analysis, heuristic evaluation, and unmoderated usability testing
• Created paper sketches, incorporating team input
• Developed low-fidelity and high-fidelity Figma prototypes focusing on user and business needs
• Created a design system adhering to Humber’s branding guidelines

Industrial Design Intern • Flow Fabrication Inc. • Bolton, ON, Canada•2 Months

At Flow Fab, I contributed to the designand development of custom architectural metal structures and water-play systems, focusing on usability and client satisfaction. My work led to improved production efficiency, company profitability, and effective communication with clients.

• Designed 3D CAD modelsin SolidWorks, tailoredto user needs and preferences
• Developed precisetechnical drawings with clear annotations and usability considerations
• Optimized material usage,enhancing production efficiency and profitability
• Presented realistic computer renderings, fostering client understanding and effective communication

Industrial Designer• Tahvieh Inc. • Tehran, Iran • 1.5 Years

My partner and I played a pivotal role in developing Iran’s first-ever original fan coil unit (FCU), striking a balance betweenaesthetics, functionality, and user experience. This groundbreaking projectmarked a significant milestone for the HVAC industryand propelled Tahvieh’s brand to new heights.

• Revolutionized user experience with easy filtermaintenance
• Collaborated with the engineering department for seamless designintegration
• Enabled the manufacturing of 10,000+ units per year,driving company growth

• Post-Grad Certificate in User Experience (UX) Design • Humber College • Toronto, Canada 
• Bachelor of Industrial Design • Humber College • Toronto, Canada
• Associate Degree of Industrial Design • University of Tehran • Tehran, Iran