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Ana O'Flaherty

Ana O'Flaherty

CRM Account Manager Email & Digital Marketing

Marketing / Advertising / Public Relations

Montréal, Montréal

Social

Services offered

Relationship-Driven Account Manager with 5 years of experience in Canadian companies, including 2 years within leading creative agencies. Skilled at building trust and understanding business needs to develop customized growth plans. Passionate about leveraging data-driven insights to support growth within a fast-paced environment.
Work in the following industries: Cultural, Food, Pharma, Retail & Telecom 

Marketing campaigns
Account manager
Email marketing
Crm account executive
Approximate rate: CAD$ 40 per hour

Experience

CRM Account Executive - Marketing Campaigns FCB Montréal | June 2022 – April 2024

  • Led end-to-end advertising campaigns for major clients (IGA, Novartis, Hilton, Air Canada) from inception to delivery, ensuring successful execution within budget and timeline constraints.
  • Collaborated seamlessly with cross-functional teams to develop and deliver impactful campaigns across various channels (email, social media, print, digital).
  • Successfully launched new loyalty program email campaigns, driving customer engagement and retention.
  • Built strong client relationships by providing strategic guidance, data-driven insights, and innovative solutions.
  • Contributed to agency growth through new business development and client satisfaction.

CBM/CRM Campaigns Account Manager TAXI Montréal | January 2022 – May 2024

  • Managed and executed high-volume Fido CBM/CRM campaigns (25+ per quarter) across email, SMS, and social channels.
  • Collaborated with cross-functional teams to deliver campaigns on tight deadlines while maintaining exceptional quality.
  • Built and maintained strong client relationships with Fido and Rogers brand managers.
  • Contributed to a positive agency culture through participation in the Club Theo social initiative.

Education

Graduate Certification in Business Administration

  • John Molson School of Business, Concordia University (2021)
  • Marketing Courses: Marketing Management, Managing People in Organizations, Professional Business Skills, Accounting
  • Activities: Dobson Cup Practicum

Bachelor of Arts, Major in Psychology

  • Concordia University (2014-2018)
  • Minor in Marketing: Marketing Research, E-Marketing, Marketing Communications, Personal Selling, Consumer Behaviour, Marketing Channels
  • Activities: Member of student cultural organizations (details on page 2 of CV)

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