Ashley Sellouk

As an authentic, results-oriented, innovator and integrator with a wide range of experience collected over my 11+ years with CIBC, I continually centred my passion: enabling and accelerating people’s success. I am confident that my people-centric and business-balanced approach, ability to deliver industry-leading programs, and commitment to continuous growth makes me an ideal candidate for a People & Culture position. 

Throughout my career, I have consistently exceeded targets by balancing business objectives with people needs. Introducing various people development and experience programs, I have increased BIPOC representation by 34%, enabled 38% of gaps in delivery plans to be closed, and established exposure opportunities for high-performing participants to secure 87% of total CIBC Digital growth opportunities in F22. With programs like, Digital University, an immersive learning and development platform to establish a fulsome awareness of the business and enhance collaboration across the business, and Enhance, a skill-building marketplace to enable team members to flex or form skills and sponsorships while closing priority delivery gaps, I have shown my unremitting commitment to creating equal access opportunities for all to learn, grow, realize their potential, and achieve their ambitions, while simultaneously enabling the delivery of key business priorities.

Steadfastly, I create and foster equitable opportunity and access to growth and development to support career and goal fulfillment for both my employee and local communities. With the outbreak of COVID-19, a Shadow Pandemic emerged as instances of violence against women intensified. When health services, domestic violence shelters, and helplines reached capacity, I took it upon myself to activate. Engaging local women’s shelter, Street Haven, I deployed Pathways a career readiness program matching CIBC Digital talent with shelter clients whose careers and lives were disrupted by periods of abuse, addiction, and/or homelessness. To nurture, empower, and support these women as they began a brave mission to restore and rebuild. In its first year, Pathways enabled 89% of participants to successfully secure full-time employment, and 11% to enroll in continuing education.

My success in delivering differentiated experiences is a direct result of my ability to create, inspire, influence, and lead cross-functional, collaborative, inclusive, diverse, and equitable teams to unlock and amplify the scope and scale of the people’s and program’s potentials. Recognizing this strength, Laura Dottori (Senior Executive Vice President, CIBC Personal and Business Banking), appointed me lead across her channel’s experience, exponentially expanding and elevating the reach of my strategic programming. I am drawn to aspirational, captivating, engaging, exceptional and luxurious experiences for all, given my value-alignment.

• Diversity, Inclusion, Equity: I commit to creating approachable and accessible spaces for all, demonstrated by my talent acquisition reform increasing BIPOC representation, my enhancements of the parental leave offerings and my advocacy for matching said offerings for adoptive parents, my establishment of the Pathways program, and my personal volunteerism with student, refugee, and at-risk communities. 
• Authenticity and Progress: Believing the only way to move forward is by taking stock of where you are, as a leader, I inspire, protect, and foster psychological safety across my direct, and broader team: establishing always-on, anonymous surveys for members to share deeply without fear of repercussion; creating leadership and non-leadership led dialogues on sensitive, and top-of-mind topics, and; listening to direct-report feedback without judgement, activating on identified opportunities.
• Elevating Experience: Excellent experience requires evolution, so I have established ambassador-networks that span the channel to represent their respective teams, allowing for the regular reflection and integration of the team voice in program iterations, ensuring relevance, quality and value are maintained throughout the lifecycle, while personally reflecting on opportunities for my own growth through introspection and active agency.

Demonstrated above, and detailed further in my accompanying resume, I am passionate about providing the resources, opportunities, and platforms to empower and accelerate people’s success. I am eager to bring my expertise and drive to the realm of this People & Culture.

Ashley has led record-breaking disruptions exceeding industry engagement targets by >10%, expanded enterprise wellbeing offeringsthreefold, reduced time to hire (23%) and cost (21%) and doubled the employee base. Designing, advocating, and managing data-driven, people-centric, and transformational change, Ashley is a resolute, progressive, industry-cited strategist of 11+ years who delivers exceptional results with an unwavering commitment to quality, equity, people, and culture.

CIBC STRATEGY + TRANSFORMATION, DIRECTOR, EXPERIENCE STRATEGY

Spearheading deep-dive people operations, sentiment, and data analysis, provided strategic advice, led efficiency initiatives, and delivered industry-leading programs with executional excellence. Appointed by SEVP, Laura Dottori, to scale experiences to national teams of 600 - 34K via consultative collaboration and change management.

• Founded a career restoration program for women seeking workplace re-entry following periods of trauma-induced disruption; with CIBC-mentorship, 89% of participants secured employment and 11% enrolled in education post-program.

CIBC DIGITAL, SENIOR CONSULTANT, ADOPTION + ENGAGEMENT

Engineered the foundations of emerging digital enablement focus with client-centric, data-driven strategy and innovative solution design, meaningfully contributing to the digital client base with a 12% lift in adoption and 19% increase in Everyday Digital Transactions by F18 year end. 

• Pioneered CIBC’s Minigame strategy, achieving a 42% engagement rate, breaking Canadian records (32% Canadian average), and setting new global standards.

CIBC DIGITAL, CONSULTANT, DIGITAL SALES

Generated progressive, validated and meaningful sales and professional growth strategies, demonstrably drove YoY growth in funded units, product acquisition and early talent. Through transparency, collaboration, consistency, and reporting, protected and established sales effectiveness on CIBC’s platform migration.

• Developed bold sales growth agenda to drive portfolio performance 158% above plan at YE. Leveraging data and system analysis, streamed pre-approved leads to high-propensity conversion channels, growing funded units 332% YoY, and product acquisition 22% MoM.

CIBC, VARIOUS ROLES, USER ACCEPTANCE TESTING

Ensured compliance with standards and regulations, managed risk and transformed processes while operating as a mentor, champion, and assignment manager. Drove operational, functional, and professional success with an inclusive, people-centric, and accommodating approach to leadership.

• Hired, managed, and mentored team of 18 QA full-time and contract employees; leading through organization change, advocating equitable placement upon realignment.

University of Toronto, Political Science Specialist, BA., Tons