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Calgary
Brad Mooney

Brad Mooney

Project Management / Digital Marketing / IT

Technology / Internet

Calgary, Alberta

Social

Services offered

Senior Manager with most recent experience in IT Infrastructure, Digital Marketing, and Project Management. Previous experience includes Senior IT Project Manager mostly in the Oil and Gas and IT Infrastructure industries. Capabilities include extensive knowledge; drive to tackle problems; the ability to understand both the technical problem and business reasoning; plus the ability to define creative solutions and get the job done. Intimate understanding of IT systems, plus the ability to understand the business needs, leads to the right solution. A proven track record leading people through coaching, mentoring and being an example. Attention to detail to manage projects and resources has resulted in many successful implementations. Ever increasing roles and responsibilities, resulted in managing large projects. Understanding user involvement and the importance of change management, as IT is a service provider to the organization. Excellent interpersonal and communication skills (written and oral). The ability to understand and implement corporate IT strategies and direction. Possess an MBA degree in “Information Technology Management” and is a Professional Engineer.

Recent experience included help Small Business with their system including Digital Marketing. Through Awareness Strategies Inc., Brad has helped Small Business grow though Web Sites, Lead Magnet Creation, Lead Capture, Online Sales, Organic Search Results, Paid Advertising, Social Media, Customer Relationship Management Software, Marketing Funnels Creation, Email Systems, Campaigns, Digital Marketing, Joint Venture Affiliate Marketing, Webinars, Event Registration, Live Events, Online Payments, Sales Pipeline Implementation, Ecommerce, Small Business Automation, Digital Marketing Strategy, Digital Marketing Systems Audits, …

Project management
It consultant
It project manager
Digital marketing consultant
Senior manager
Approximate rate: CAD$ 120 per hour

Experience

  • Digital Marketing Consultant for Awareness Strategies (2014-Present IT Consultant)
    • Created an opportunity for people to become entrepreneurs, starting their own business. This included a business in a box with training, and Personal Development Online Training Products.  The opportunity included digital marketing training to be able to find leads, a selection process to find the right customers, and make the sale in a no pressure process.
    • Certified Digital Adoption Advisor through the Canadian Federal Government to be able to undertake producing a Digital Marketing and Operations Roadmap, meeting the Grant Requirements. This very in-depth plan defined what required changes were needed to move corporations from their current operations to meeting their 5-year plan. This involves changes to two major systems, Marketing systems to increase revenue and Operational systems to increase efficiency and capacity.  With Marketing we recommended changes in web sites, search engine results, Google ads, social media, podcasts, lead generation, online sales, sales pipeline, CRM, customer journey, online courses, and customer communications. With Operational systems we reviewed integrating systems together providing one source for information providing an accurate clean information source.  Specializing in the Technology Brad specified the systems, and tasks to be completed in the roadmap.
    • Hippocrates Wellness – a $20 million yearly revenue resort and wellness company in Florida.  Worked almost solely for them for 3 years. Started by creating a marketing list of potential interested clients from clients that had been customers or contacted Hippocrates. Started with the newsletter they had of 35k users, and found that it was actually only 22k as the rest had opted out. Ended up with a 150k list from different sources.  Had to deal with Facebook and Google policy as Hippocrates promoted sprouts and healthy eating, being against the pharmaceutical business and could be quickly shut down. Did multiple webinars selling “Wait Loss Program”. Build many funnels for live and online events.
    • Provided many outsourcing services for Small Business Corporations.  The following are some examples of work completed:
      • Using Artificial Intelligence (AI) to help with many tasks.
      • Online Digital Video Courses.
      • Online Live Events.
      • Live in-Person Events.
      • Creating and Marketing Lead Magnets.
      • Mastermind Programs.
      • Taught Affiliate and Joint Venture Events.
      • Traced Affiliate email Marketing.
      • Sold Products Online, with Payment Plans.
      • Sold Monthly Memberships.
      • Automatic Scheduling and Calendar Events.
      • Used CRM to Market to email, and Chat Lists.
      • Provided Sale Pipeline Automation.
      • Integrated many different programs together (Including Accounting, …).
      • Created Web site Pages with SEO and UXO.
      • Made Web Pages Mobile Friendly.
      • Specialty using WordPress with Thrive Architect for page development.
      • Specialty using Keap Max Classic (Infusionsoft) for CRM and Automation.
      • Made online systems work, Domain Name, Name Server, DNS, …
      • Firewalls, Security, Backups, Malware, …
      • Google Search, Facebook, and other Ads.
      • Google Analytics, Search Console.
      • Google Business Pages and Google Merchant.
      • Industry Specific Operational Software (Restaurants, Legal, Distributors, …)
      • Podcast and Video Productions (Including YouTube, …).
  • IT Program Manager for Encana Corporation (2014-2014 Consultant)
    • This included multiple IT projects, both with IT infrastructure, and Business Solution project. Projects included implementing a Security Incident Management Solution (PPM 2000 Perspective), Business Continuity Management System (Cloud solution using Fusion), Single password signon and self-serve password resets, scoping project for Microsoft's System Centre Configuration Manager, and updating internal systems with changes to operating boundaries.
  • IT Project Manager for Cenovus Energy (2011-2013, M&M Awareness Consulting Ltd.)
    • This included multiple projects at one time, all providing IT infrastructure to Cenovus.  Project work included upgrading the 2000 server VMWare environment, built a new datacenter, and database rationalization / upgrades.
  • IT Project Manager on the Canadian Pacific Railway Strategic Outsourcing account (2005-2011, IBM)
    • This included multiple projects at one time, all to do with providing IT infrastructure to CPR. Project work included undertaking assessment studies, defining the project costs, writing the Project documents including scope and schedule, infrastructure architecture, reporting on the project status, and closing the projects.  Work included acting as an Infrastructure Architect for the Network Infrastructure.
    • Projects included:  Upgrade Storage Area Network and fiber environment to new equipment serving 600 servers, build a second DMZ for internet access to provide geographical redundancy for CPR’s 10,000 users and web services, connect many different wide area connections to CPR for field office, partners and customers, install Intel computers using blade technology and VMware, install Unix servers, upgraded and installed many infrastructure software applications for corporate backups, scheduling monitoring, and security.
    • Was contracted directly to CP to undertake Project Management as the Canadian Pacific Project manager.
  • Senior Project Manager/Consultant(2001-2005, M&M Awareness Consulting Ltd.)
    • Worked as a Project Manager specializing in IT infrastructure projects.  Helped businesses design and implement their IT infrastructure, including WAN, LAN, servers, operating systems, Citrix, server consolidations, SANs, network management, security, and other aspects of IT. 
    • Other major projects included migrating 4000 users and 23 domains into one Active Directory for Suncor Energy; redesigning and implementing the entire Canadian network for Halliburton Canada to increase bandwidth for a decreased price. (Better, Faster, Cheaper); and installing new File, Exchange, and SQL servers for Altagas along with Active Directory and Windows XP (and Office XP) to all the desktops.
  • Technical Service Manager(1999-2001 Futurelink Corp.)
    • Managed the AS/400, UNIX, Networking, Security, and Database teams for this IT consulting company. This included presales support, design, system configurations, and management of the technical people.
    • Company liaison with vender partners IBM, Microsoft, Novell, Citrix, Oracle, Hewlett Packard, Cisco, Compaq, and others.
  • ASP Data Center Manager(1998-1999; Futurelink Corp.)
    • Designed and built the first ASP data center. This was based using Microsoft’s Terminal server and Citrix, sized for 4200 users.  As the Data Center Manager also acted as the Project Manager to define the requirements, create a solution, and build the data center.
    • Created and managed the ASP help desk.
    • Helped define the policies and procedures for operating the data center, including participating in an internal security audit that defined the policies and procedures used in the data center to ensure the protection of the customer’s data. 
    • Defined the data communications internally within the data center, private external connections to the data center, and the Internet access. 
    • Implemented a new telephone system, and modem pool.
  • IT Manager / Computers Consultant(1994-1998; Sysgold Ltd.)
    • Worked as the lead on the team of IT consultants that was outsourced as the IT department.
    • Project included LAN infrastructure, WAN infrastructure, document image management system, Internet and firewall installation, and various software installations.  The environment included NT 4 servers, Windows, Ethernet, Token Ring, OS/2, Oracle, UNIX, Novell, and many others.
  • Consulting/Service Manager(1988-1994; MAA Micro Computers Specialists Ltd.)
    • Employed as Manager of both the consulting practice (computer consulting and programming) and the service departments (building and servicing PC computers) for of this independent micro computer company.  Duties included all aspects of micro computers, from defining system requirements, custom programming, hardware service, sales, and system support. 
    • Contracted to the Gulf Canada TAD (Trade Acquisitions and Divestments) group to take information from all the departmental silos and compile/relate all the data to determine which properties Gulf would like to keep and expand ownership, and which to sell.  This started as a large spread sheet that become a database and finally installed a Novell Network.
  • Computer Programmer(1986-1988; MAA Micro Computers Specialists Ltd.)
    • Consulted to the governments of Alberta, and Canada, to define the computer hardware, operating system, development system, and actual program specifications for the Municipal Police system in Alberta.
    • Designed, implemented, and maintained changes to a mathematical simulation model, of a pneumatic pipeline system.
    • Designed and implemented a software program that was used by the Foothills Hospital to bill the Alberta Heath Care System for services performed by the Doctors. 
    • System specification, engineering input, and programming to provide input, storage, reporting, and plotting of information obtained through wireline pressure surveys, and sonic shot information.
  • Engineer (1979-1986; Pembina Resources Ltd.)
    • Initially hired to help implement a SCADA system for the crude oil pipeline system from the Drayton Valley area to Edmonton.  Designed crude oil pumping stations, crude oil pipeline systems, natural gas pipeline systems, pipeline economics, cathodic protection, measurement systems, and leak detection systems.
    • Worked in the research and development department using pneumatic capsule and slurry pipelines.  Studied various transportation methods, including the pipeline operational issues, and the economics of installations.
    • Worked with the construction department building oil and gas production facilities, pipelines, pumping stations, and various other projects. 
    • Worked for the oil and gas operations department evaluating oil and gas wells for possible work-overs to increase production.  This included preparing proposals to acquire expenditure approvals, and actually performed the necessary perforations, zone fractures, equipment retrofit, and other oil and gas operations work.

Education

  • Masters Business Administration
    • Information Technology Management, Athabasca University, 2002,
  • Bachelor of Science
    • Electrical Engineering, University of Calgary, 1979.

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