Bradley Holdershaw

• Throughout my career, I’ve developed a strong proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and I have experience designing websites and digital assets using platforms such as Sketch and SquareSpace.
• My ability to balance creativity with practical functionality allows me to create designs that not only look great but also meet client objectives and drive results.
• I enjoy collaborating with teams to bring ideas to life, and I’m confident that my experience in design, along with my attention to detail and commitment to quality, will make me a strong addition to your team.
• In previous roles, I have managed multiple projects simultaneously, ensuring all deliverables were met on time and within budget.
• I’m comfortable working in a fast-paced environment, handling everything from initial concept development to final design execution.
• I understand the importance of adhering to brand guidelines while also thinking creatively to achieve innovative solutions.

Holdershaw Creative  |  Calgary, AB. |. Freelance Graphic Designer |  September 2017 – Present

• Developed comprehensive corporate identities and brand style guides for a diverse range of businesses, ensuring a cohesive and impactful visual presence that resonated with target audiences.
• Designed distinctive logos, stationery, print advertisements, packaging, and infographics tailored to each client’s needs, enhancing brand recognition and market appeal across various platforms.
• Consistently adhered to project deadlines and budget estimations, delivering high-quality design solutions that met client expectations and maintained professional integrity throughout each engagement.
   

POD Marketing INC.  |  Calgary, AB. |  Contract Graphic Designer  |  April 2021 – April 2023

• Created and executed diverse design projects including print and digital advertisements, company stationery, and website layouts for clients in various industries, resulting in enhanced client engagement and brand visibility.
• Developed tailored marketing materials for multiple sectors, incorporating client-specific branding elements and ensuring high-quality design standards, which led to improved client satisfaction and repeat business.
• Managed multiple projects simultaneously while coordinating with internal teams, delivering on-time and on-budget creative solutions that effectively communicated each client’s unique value proposition.
   

Deerfoot Inn & Casino  |  Calgary, AB  |  Contract Graphic Designer  |  January 2018 – January 2020

• Designed and implemented visually compelling marketing materials including brochures, banners, and print ads, enhancing the casino’s brand presence and attracting a diverse clientele.
• Collaborated with the marketing team to create engaging promotional content for events, resulting in a significant increase in guest attendance and overall revenue.
• Developed and maintained the casino’s visual identity across various platforms, ensuring consistency and alignment with brand guidelines, which contributed to a cohesive and professional image.
   

The LUXX Group  |  Calgary, AB  |  Design Director  |  September 2013 – September 2015

• Produced eye-catching media and sponsorship kits to attract potential customers and secure partnerships, significantly enhancing the club’s market presence and outreach.
• Created mood boards and mockups to effectively communicate design concepts and project visions to the team, facilitating clearer understanding and smoother project execution.
• Developed innovative concepts, graphics, and layouts for internal branding, while conducting research on market trends, consumer needs, and competitive brands to ensure the club’s visual identity remained relevant and impactful.
   

BLUCO Magazine  |  Calgary, AB  |  Layout Editor  |  August 2011 – August 2013

• Designed and organized magazine page layouts, integrating text, imagery, and other elements to create visually engaging and reader-friendly content that resonated with the target audience.
• Ensured high-quality output by working closely with external printers, overseeing the production process to maintain the magazine’s professional standards and deliver exceptional final products.
• Utilized a variety of illustrative techniques and styles to convey emotional messages and enhance storytelling, contributing to a compelling and impactful reading experience for blue-collar workers.

GRAPHIC DESIGN DIPLOMA 
Visual College of Art and Design
Vancouver, BC
October 2015 – April 2017