Candace Seguin

A creative at my core, I am a naturally driven marketing professional with hands-on experience utilizing integrated media strategies to fulfill company objectives for content production and strategy, social media marketing, campaign pitching, email marketing, and traditional marketing methods. With a multitude of artistic interests, a performing arts background, and creative writing under my belt; having a knack for the visualization of epic yet relatable concepts is one of my specialties. I am a vivid storyteller, a strong analyst with intense critical thinking skills, and a proven problem-solver. 

Some of my interests and inspiration are film and theatre direction, dance and performance, screenwriting, music, and entertainment industries from across the globe. I am dedicated to being an expert in social media marketing, email marketing, advertising, and interactive media campaigns.

Feel free to message me!

Broadcast Media Assistant                                                                                                             2022 – 2023

Dentsu, Toronto, ON, Canada                                                                                                                

• Facilitated media buy activation negotiations of television and radio campaigns for clients such as Kraft, Polestar, and Goodlife Fitness with top vendors as team liaison
• Assisted in the KPI maintenance of multiple campaigns, regulated budget reconciliation and management of English and French contract estimates and actualization
• Prepared campaign post-buy analysis reports with an emphasis on research and development of media measurements of the campaign to determine achievement

Marketing Assistant                                                                                                                                  2022

Cat Sitter, Toronto, ON, Canada

• Created and posted consistent SEO-optimized content increasing brand awareness and audience growth by 15% and daily impressions by 17%, earning a total of 26% post reach
• Established content conceptualization of digital assets that are easily digestible for the target audience on social media; designed graphic assets utilizing Canva
• Researched, wrote, and edited entertaining blog articles regarding feline health topics

Media & Content Intern                                                                                                               Summer 2020

Women of Influence, Toronto, ON, Canada

• Executed planning and designing of graphic and video assets, for the publication of two social media campaigns for platforms such as Instagram, Twitter, Facebook, etc
• Supervised and recorded social media engagement, impressions, CTR, and conversions while establishing insights based on result KPIs using Sprout Social
• Wrote, edited and published weekly e-newsletters such as “Meet A Role Model”, for target audience, recorded email marketing analytics to track in-house and sponsored content utilizing email communication service, Mailchimp

George Brown College, Toronto, ON, Canada                                                                                              2021

Business Administration - Marketing Advanced Diploma, Honours

• Dean’s Honour List (2020 – 2021)