Cassy Jurome

Born in Merritt, B.C. and raised in Kelowna, I am excited at the opportunity to be

back in my hometown and be closer to my family while contributing to the

community I know so well. 

 With well over a decade in food & beverage, and event management, I bring strong

skills in operations, leadership, and client services. As Owner of Velvet Café, I

designed and maintained the café’s website and social media platforms,

developed and executed marketing initiatives across both print and digital

campaigns, and served as lead event planner for in-house and external catering

from concept to execution. In addition, I oversaw financials, including tracking

monthly revenue, expenses, handling bookkeeping, all while recruiting, training,

and supervising staff to ensure smooth operations and excellent service.

Previously, as an Event Coordinator with Cantrav Services, I managed large-scale

corporate programs anywhere from 200-1500 people which included team

building activities, airport transfers, food & beverage services, audiovisual setups,

and guided tours.

My formal training at the Centre for Arts and

Technology in Event and Promotion Management gave me the foundation to

succeed in the industry, and during that time I gained hands-on experience

coordinating major events in the Okanagan. Highlights include planning and

managing promotions, vendor relations, and logistics; assisting in theme creation,

marketing, and management for CATO Fest in support of ARTSCO; and serving as

an on-site coordinator for Shop The Valley, where I accompanied guests on wine

tours. I also worked as a media liaison for Center of Gravity 2010, writing artist

biographies, press releases, and coordinating interviews between performers,

athletes, and the media. These experiences not only grounded me in the Kelowna

community, but also shaped my passion for creating seamless, memorable

events.