Cedric Brun

MARKETING & COMMUNICATION
• Develop and implement comprehensive digital strategies
• Design and coordinate 360° communication plans
• Define TV channel positioning and brand identity
• Measure and analyze performance to optimize outcomes
• Build and execute impactful partnerships

TRAFFIC ACQUISITION, EDITORIAL & GROWTH STRATEGY
• Data Enrichment & automated activities
• Drive lead generation and conversion optimization initiatives
• Optimize and monitor SEO/SEM campaigns
• Manage and grow social media presence
• Conduct competitive analyses (TV, Digital & Social Media)
• Plan, schedule, and craft compelling content

ORGANIZATION & MANAGEMENT
• Manage client accounts with excellence
• Plan, lead, and execute web and digital projects
• Train and support international teams and end-users
• Coordinate cross-functional teams and external providers
• Manage and optimize budgets effectively

SPECIALIZATIONS
• Expertise in Growth Marketing and digital funnel optimization
• Deep knowledge of internet trends and technologies
• Branded communication strategies for targeted engagement
• TV production and management (agency and production companies)
• Combined experience on both client and agency sides
• Skilled in project management and team coordination
• Proficient in working within international contexts

I bring over 20 years of expertise in digital marketing and communication, with a focus on 360° marketing strategies, growth marketing, and lead acquisition. I excel in project planning, content creation, performance analysis, and budget management, combining creativity with technical proficiency. Skilled in managing cross-functional teams and building brand awareness, I leverage advanced tools like CRM platforms, SEO analytics, and social media to execute effective campaigns. My approach is data-driven and process-oriented, ensuring impactful results across diverse industries.

I hold a Bachelor’s degree in Communication-Multimedia with a specialization in journalism from Université Laval in Québec, completed under the CRÉPUQ program. Additionally, I earned a University Diploma of Technology in Journalism (TV and new media) from the Institut de Journalisme Bordeaux-Aquitaine.

I continuously enhance my skills through certifications, including Growth Marketing and Digital Marketing from Growth Tribe (2023), Mental Preparation for Sports Performance from LNF (2021), and multiple Google programs, such as Sales Representative Learning Path and Digital Marketing Training. I also completed Professional Project Management for IT/IS projects training in Brussels, demonstrating my commitment to staying at the forefront of industry advancements.