Daniel Fernando Guimarães Rodrigues

With 12 years in retail—7 as a Procurement Analyst and 5 as a Data Analyst—I specialize in assortment definition, pricing strategy, reporting, and data-driven decision-making. Combining procurement expertise with analytics, I optimize processes, forecast trends, and drive strategic growth. Skilled in SQL, Excel, VBA, Power BI, Python, SSRS, and NetSuite ERP, I transform complex data into actionable insights through dashboards, reports, and visual storytelling.

I have 12 years of experience in the retail industry, including 7 years as a Procurement Analyst and 5 years as a Data Analyst. My work has focused on improving business processes, integrating ERP systems like NetSuite, and building tools that automate and streamline operations. I’ve developed purchasing and reporting tools using Excel VBA, automated data workflows using SQL, and created dashboards in Power BI to support decision-making. I’ve also led data-driven projects that reduced waste, improved forecasting accuracy, and enhanced KPI tracking.

I have a Bachelor of Business Administration (BBA) from PUC-Rio, which gave me a strong foundation in business strategy, operations, and decision-making—knowledge I apply daily to align analytics and process improvements with organizational goals.