David Brown

During my career I have proven the ability to successfully conceptualize and craft integrated campaigns that align creative to business objectives and brand standards across all channels for a wide range of organizations and clients. Below is a summary of some of my experience:

PROJECTS

• Agency partner in omni-channel campaigns and programs: in-store national POS displays with digital shopper marketing components (email / microsite / social media / video) and development of style guides. 
• Development of written and creative content for monthly social media calendars for national brands. 
• Corporate identity, brand development, marketing collaterals, brand standard guides. 
• Creative development of retail signage and environmental graphics for national grocery and fashion retailers. 
• Art direction of photo shoots (on location/in studio) in the fashion and consumer packaged foods industries.

ACHIEVEMENTS: ART DIRECTION

• Ideation, creative development — including photography — and delivery of two integrated festive programs featuring multiple Kraft Heinz brands (one Walmart-specific, one for all other national grocery retailers) which included email marketing, contests managed through a microsite with recipes and influencer content as well as in-store components. Sales and online engagement far exceeded previous campaigns and client expectations.  
• Ideation, creative development and delivery of Temptations national “Snacky Mouse” program which included an email marketing campaign, microsite and social media content as well as in-store components. The campaign was so successful it was repeated the following year and then adapted to “Snacky Elf” for the holiday season.
• Ideation, creative development, design and photo shoot art direction for the 2017 Jif Canadian re-launch in-store program. The campaign exceeded sales targets and delivered on brand awareness and was renewed for 2018 and the concept/creative was adapted for a TV commercial.
• Ideation, design and production roll-out of several Sobeys in-store seasonal campaigns on-time and on-budget, providing cost savings to Sobeys and establishing Xerox as a key creative agency partner. 
• Led the creative direction, design, print management of all Cleo in-store seasonal campaigns, achieving visual consistency, brand integrity and significant cost savings by managing these campaigns in-house.

ACHIEVEMENTS: CREATIVE LEADERSHIP / MANAGEMENT

• Effective management of resources to achieve a significant reduction in labour costs – the Match creative team went without using a freelancer during Q1 2016 by focusing on team collaboration to balance workloads. 
• Led the staffing and development of all systems/processes for the Xerox creative department newly contracted to provide production services for Sobeys. The team was ready in a short time to support the Xerox client service team efficiently and effectively.  
• Worked with account team to put together a successful pitch to land the Sobeys in-store conceptual and production work for a major seasonal campaign, achieving significant additional revenue for Xerox. 
• Led a project to develop and implement a national digital asset management operational strategy for Sobeys, which achieved cost savings and workflow efficiencies and laid the groundwork for Xerox to generate potential future revenue managing Sobeys’ assets throughout the corporation and its partner agencies. 
• Managed a team of five Xerox designers based in CMHC’s regional offices across Canada, facilitating weekly video conference calls to share best practices and balance workloads, leading to operational efficiencies, increased collaboration and revenue generation. 
• Managed a team of two designers which expanded to a team of four within 1.5 years by leading the improvement of team capabilities, overall caliber of work and improving customer satisfaction. This led to significant growth in client base and more involved creative projects being brought in-house, achieving cost savings and reducing time-to-market. 
• Curriculum development, instruction and mentoring students as an instructor in both the Art Fundamentals and llustration programs at Sheridan College, teaching a variety of drawing and computer courses.

BRANDS:
Heinz Ketchup, Kraft Peanut Butter, Kraft Dinner, Philadelphia, Subway, Cafe Barista, Maxwell House, Smuckers, Jif, Robin Hood Pedigree, Whiskas, IAMS, Temptations, Cesar, Royal Canin.

CLIENTS:
Kraft Heinz, Sobeys, Mars Petcare, J.M. Smucker Company, Xerox Canada Ltd., CMHC, GlaxoSmithKline, Ford of Canada, Milton Chamber of Commerce, ERTH Corporation, Globe Productions.

CAREER SUMMARY:
L’ATELIER AT KRAFT HEINZ 
Senior Art Director (2021 – 2023)  
SUPERIOR GLOVE WORKS LTD. 
Creative Manager (2018 – 2021)   
MATCH MARKETING GROUP 
Art Director (2015 – 2018)  
XEROX CANADA LTD. 
Art Director, Sobeys (2013 – 2015) 
Account Operations Manager, Global Delivery Centre (GDC) (2012 – 2013) 
Creative Services Manager, CMHC (2008 – 2011) 
Creative Team Lead, Xerox CCCI (2004 – 2008) 
Sr. Graphic Designer, GlaxoSmithKline (2002 – 2004) 
Graphic Designer, Ford of Canada (2002)  
COMARK INC. 
Lead Designer, Cleo (1998 – 2001) 
Graphic Designer (1995 – 1998)  
SHERIDAN COLLEGE 
Instructor, Art Fundamentals and Illustration Programs (1997 – 1999)

Bachelor of Illustration, Sheridan College