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Chad Abdo

Chad Abdo

CMO | Shaping brands into engines of growth.

Marketing / Advertising / Public Relations

Oakville, Ontario

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About Chad Abdo:

Global CPG/FMCG visionary with 20+ years of experience driving growth and leading brand transformations across the Middle East, Europe, Canada, Asia, and North Africa. Recognized for accelerating market share in challenging categories. Adept in applying a diverse global perspective to shape high-performing commercial organizations. 

Experience

  • CARLSBERG Group, World’s 3rd largest brewer with 140 brands
    • Marketing VP | CMO
      • Toronto, Canada                               2023-Present
  • DIAGEO, Global Leader of Beverage Alcohols (Johnnie Walker, Smirnoff, Guinness, Don Julio, …)
    • Global Innovation Director
      • Toronto, Canada                                2021-2023
  • HEINEKEN International, World’s 2nd largest brewer 
    • Global Business Development Director (Head of BU)
      • Amsterdam, The Netherlands.  2018-2021
    • Marketing Director 
      • Seoul, South Korea                           2014-2018
    • Country Manager (Joint-Venture market)
      • Casablanca, Morocco.                         2011-2014
    • Marketing Manager 
      • Beirut, Lebanon                                2008-2011
  • Other Sales & Brand Management Roles in CPG
    • Incl. Kimberly Clark, Mars Wrigley 
      • Beirut, Lebanon                                2003-2008

Education

  1. MBA
    • American University of Beirut, Lebanon
    • 2007-2009
  2. Business Fundamentals
    • Schulich School of business, Canada
    • 2002-2003
  3. HBA Economics & Business (Summa Cum Laude)
    • York University, Canada
    • 1999-2003
    • GPA: 3.9/4.0

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