Erica Iyere
Services provided: Social Media Managers , Search Engine Optimization (SEO) , Content / Copywriting , Digital communication , Search Engine Marketing (SEM) , Copywriting & Advertising Copy , Content Writing & Editing
About Erica Iyere:
With over five years of experience as a Content Writer, social media manager and communications coordinator. I have collaborated with top-tier brands in various niches, such as technology, finance, health, business, EDI and lifestyle, to produce content that drives traffic, leads, and conversions.
I have extensive knowledge of SEO, keyword analysis, and LinkedIn Sales Navigator, which I use to optimize and tailor content to diverse target audience and market.
I am passionate about bridging the gap between the brand, its audience, and the general public, and I am excited to connect, collaborate, and contribute to the ever-expanding content-writing industry and knowledge-sharing community.
Experience
Corporate Communications & Outreach Assistant Jan 2024 – April 2024
Fanshawe College – EDI Office, London, ON
- Tasked with creating tailored social media posts for significant dates, researched and crafted posts tailored to Fanshawe's audience, resulting in a 15% increase in engagement.
- Managed and created calendar entries for EDI significant dates, ensuring accurate representation and appreciation of the college community.
- Developed posters and programs for campus events including Black History Month, International Women's Day, Ramadan, Autism Day, Mental Health Awareness Month and Lunar New Year, which are engaging materials that enhanced campus community participation.
Content Strategist/Writer July 2022 – August 2023
Fetchly Labs, Dallas, TX
- Engaged in email marketing, crafting compelling email copy, resulting in a 60% increase in lead generation effort.
- Conducted thorough research and edits on technical topics, ensuring accurate, engaging and clear content.
- Designed quantitative and qualitative surveys for a GTK (get-to-know) initiative, fostering deeper company understanding and bonding.
- Communicated with superiors and team heads to develop a functional content marketing strategy, enhancing overall marketing effectiveness.
- Performed keyword research using the Ahrefs tool, optimising content for improved SEO performance.
Content & Copy Writer November 2018 – May 2022
The Wilfred’s Inc, Calgary, AB
- Led ideation sessions for brand marketing, and took action by meeting with team members to discuss content strategy and objectives, resulting in clear messaging.
- Developed social media posts and website articles, conducting audits using HubSpot, ultimately positioning the brand as an industry authority.
- Led in-house, freelance, and part-time writers to ensure alignment with established messaging and brand style.
Education
Ontario College Graduate Certificate (OCGC) 2024
Fanshawe College, London, Ontario
Public Relations – Corporate Communications
Higher National Diploma (HND) 2018
Auchi Polytechnic, Auchi, Edo, Nigeria
Public Administration
Professionals offering similar services to those of Erica Iyere
Professionals in the same Marketing / Advertising / Public Relations sector as Erica Iyere
Professionales offering Social Media Managers services
Professionales offering Search Engine Optimization (SEO) services
Professionales offering Content / Copywriting services
Professionales offering Digital communication services
Professionales offering Search Engine Marketing (SEM) services
Professionales offering Copywriting & Advertising Copy services
Professionales offering Content Writing & Editing services
Other users who are called Erica
Jobs near London, Ontario
-
administrative assistant
Found in: Talent CA 2 C2 - 1 week ago
2847464 ONTARIO INC London, CanadaEducation: · Expérience: · Education · College/CEGEP · Tasks · Arrange and co-ordinate seminars, conferences, etc. · Plan and control budget and expenditures · Assign, co-ordinate and review projects and programs · Record and prepare minutes of meetings, seminars and conference ...
-
sales supervisor
Found in: Talent CA 2 C2 - 2 days ago
KHAWAJA & CO. INC. Lucan, CanadaEducation: Secondary (high) school graduation certificate · Experience: 1 year to less than 2 years · Tasks · Assign sales workers to duties · Order merchandise · Establish work schedules · Resolve issues that may arise, including customer requests, complaints and supply shortage ...
-
Director of Quality Risk and Management
Found in: Jooble CA O C2 - 5 hours ago
Schlegel Villages London, ON, Canada Full timeThe Village of Glendale Crossing located in London, Ontario has an exciting opportunity for a Full-Time Director of Wellness – Retirement to join their team. · Extended Health Benefits & Retirement Savings; · Loans and Scholarships to help our team members realize their greates ...