Ethan Wyatt

At Atlantic Superstore, our mission is about Bringing More to the Table by delivering a food experience that goes beyond the shopping list. We strive to deliver exceptional service and food quality to our shoppers by sticking to the commitments that are most important to us. Whether it’s ensuring you get the freshest products available with our freshness guarantee or encouraging you and your family to try before you buy, with our “Taste Anything” commitment, we’re always finding exciting new ways to share our passion for food with you. To support the Atlantic Superstore® mission of Bringing More to the Table, the variety of food available ensures that the grocery items you’re looking for are available. Whether it’s a custom cut of meat, a hard-to-find ingredient for a favourite recipe or a special request, our stores have what you need to bring more to your table.

In 1986, the company opened its first large-scale grocery store in Moncton, New Brunswick, using the name The Real Atlantic Superstore. In 1995 the name was shortened to the present one and the store designs were reformatted to the "market style" with the slogan "Low Prices and More!" Most SaveEasy stores, excluding those in rural areas, were eventually converted to the SuperValu or Superstore format, either through renovation or relocation.

During the 1990s, the company's headquarters were relocated from Sackville to Dartmouth, Nova Scotia. New warehousing facilities for just in time logistics distribution were built, and a huge expansion campaign brought new large-format stores to many centres in the region within a period of only several years. In the early 2000s, a marketing campaign was introduced to the superstores, changing their slogan to "Eat Well, Spend Less". This was similar to a campaign carried out in Loblaws stores in Ontario. With the arrival of the Real Canadian Superstore concept in Ontario, Atlantic Superstore used a similar marketing campaign with the slogan "Prices You Can Trust". This concept was used until 2009 when the "Just Lower Prices" campaign was launched.

Masters in Business Admin & Management