Farnaz Ghiassifaez
Services provided: Business & Corporate Legal Consulting
About Farnaz Ghiassifaez:
I am an accomplished IT software industry professional with over 20 years of experience, specializing in business analysis, digital product design, and technology innovation for enterprise-level organizations. My diverse background spans e-commerce, core banking, and internet banking, areas I'm deeply passionate about. I've remained dedicated to user feedback, behavior patterns, and iterative enhancements throughout my career. Proficient in requirements analysis, data modeling, Agile/Waterfall methodologies, Scrum, and SQL, I bring valuable technical skills to any project. My toolkit includes Power BI, Power BI DAX language, and JIRA for project management. With a Master's in IT Management, a Bachelor's in Software Engineering, and relevant certifications, my mission is to drive innovation and business growth through technology.
Experience
Work Experiences 2022-2023 & 2009-2022
Behsazan Mellat Co, Tehran, Iran Principle Designer & Business Analyst , Senior Business Analyst & Designer and Business Analyst & Designer Successfully led a cross-functional team in analyzing and developing internet and mobile banking products for Mellat Bank, which is one of Iran’s largest banks and most well-known online banking systems, resulting in a 5% reduction in lead times. Designed and Implemented various Mellat Bank services, such as non-attendance cheque services, online appointments for bank customers and non-attendance authentication of customers using electronic signatures increasing online banking customers by about 20% and improving overall customer satisfaction by about 40%.
Led a cross-functional team in implementing non-attendance facilities which redesigned the architecture of internet banking of Mellat bank. It increased efficiency by 30% and reduced going in person to the branches about 20%. Identified and implemented One Time Password (OTP) for internet banking and mobile banking boosting the bank's competitiveness and elevating its position by 2 steps. Managed internal teams, ensuring successful product development and testing. Investigated and resolved complex customer complaints, often redesigning services to meet specific requirements.
2008-2009 KishWare, Tehran, Iran
Business Analyst & Software Designer Collaborated with Saman Insurance Company to define and design insurance-related products and services using RUP Methodology. Conducted client meetings, gathered requirements, and designed solutions. Developed test scenarios and provided test cases
2004-2008 Consortium of Information and Communication Technology (KAFA), Tehran, Iran Business Analyst & Software Designer Designed ceremony systems for the Foreign Ministry of Iran, utilizing ERP solutions and object-oriented approaches. Enhanced performance by about 40% through suitable data modeling. Created requirements analysis documentation and translated it for technical team using Rational rose diagrams and facilities. Developed test case scenarios and plans and conducted testing.
2000-2004 Iran Telecommunication Research Center, Tehran, Iran
Researcher, Business Analyst & Designer Collaborated on various projects, including the Virtual Branch for Mellat Bank and Customer Care & Billing systems. Assessed and compared of the Telecom Operation Maps (TOM and eTOM), their Quality of Service (QoS), and worked with Telexis Software company of Netherlands on analysis and design fulfillment processes. Conducted E-commerce research.
Education
Master in IT Management
Bachelor of Software Engineering
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