Fernanda Lara

I'm a highly versatile, creative, and results-driven Marketing and Communications leader with over 10+ years of expertise in developing high-performing global communication strategies and people-focused corporate, PR, internal/external, and regional communication initiatives.

My goal is to continue my growth and professional development while providing brands and organizations with robust solutions built on strategic research, analytics, communication, and engagement and reach new milestones in success in a dynamic and competitive environment.

Throughout my career, I have had the opportunity to work alongside global teams and establish meaningful relationships with Marketing, Sales, Web Development, Corporate Leadership and key decision-makers, with a focus on implementing highly collaborative, performance-driven team environments and the ability to inspire and motivate across all levels of the organization. 

My areas of expertise are marketing compliance, wealth insights, strategy development, website SEO, PPC, and local search visibility. 

Data Analytics - Brainstation (present)

The Data Analytics Professional Certificate Program teaches students how to prepare data, perform data analysis, and use data visualization techniques. Skills taught include advanced excel, SQL and Tableau.

Certificate in Digital Marketing - Digital Marketing Institute (present)

Associate Certificate in Marketing Management - British Columbia Institute of Technology

Bachelor's Degree in Communications - FAE Business School