GIFTY JACOB MATHEW

Dynamic and innovative professional with hands-on experience in visual and graphic designing, social media platforms, and content writing and editing for multiple national and international organizations across Canada, India, and Bahrain. Solid background in creating innovative and compelling visual/graphic content and design to ensure effective marketing and promotion. Manage projects to budget and schedule. Highly skilled in UX, Interactive and visual design along with improving user experiences and providing high-fidelity annotated design solutions to meet client needs. Strong expertise in marketing initiatives, strategic positioning, and project management. Proficient in Adobe Suite, including Photoshop, Illustrator, Indesign, Acrobat, XD Premiere Pro, and After effects.

Lionsher Canada Immigration Inc., Scarborough, ON May 2021 – June 2022

Graphic Designer

Provided engaging and creative advertising content for various media, including catalogs, business cards, flyers, posters, t-shirts, and product packaging for efficient brand awareness among target audience and market. Led and guided two designers to procure production and graphic materials. Established social media graphics based on current market in close collaboration with client. Managed all the daily designing and graphic processes for complete range of Canadian Immigration and Education Services firms.

• Increased product brand awareness by creating ads, banners, conceptualizing logo design, gif animations, videos, websites, and social media channels.

• Successfully led and delivered over 1500 graphic design projects, such as catalogs, brochures, presentations, social media ads, Google ads, video ads, calendars, and event sponsorship designs.

• Generated e-commerce client revenue as well as achieved 70% of revenue targets for all client sites by organizing and leading team project meetings to propose robust planning.

• Raised client transactions by 15% by modifying website and proposing digital marketing strategy.

Conestoga College Student Engagement, Kitchener, ON Jan 2019 - Apr 2019

Marketing & Communication Assistant (Internship)

Delivered exceptional support and guidance to marketing and events team in planning and delivering marketing campaigns. Accurately represented CSI by revising college student guides and documents annually. Developed content and posts for multiple social media platforms, including Twitter, Instagram, Facebook, and website. Contributed to social media contest rewards, prizing, and gift bag distribution. Directed Conestoga Students Inc (CSI’s) campaigns and social media efforts via creative writing for print and digital applications. Ensured sold sponsorship space in external media outreach.

• Met set marketing and events goals and objectives outlined in the annual Conestoga Students Inc (CSI) marketing and communications plan via robust strategy development and execution.

• Edited and proofread external communications and marketing to retain all communication distributed to students and colleges in line with AODA statute.

SMACAR Solutions, Inc. Augmented Reality Company, Chennai, India March 2018 – August 2018

Web Designer

Maintained eye-friendly as well as smooth navigation through multiple screens by introducing Smacar App. Utilized Sketch, Figma, and Adobe XD to create responsive websites. Used Invision for LiveShare, real-time, and remote presentation. Researched users and collected findings and data pertaining to user-related feedback. Established structure and outline to provide visualizing effect. Deployed visual design stages from inception to final product hand-off to the company.

• Raised brand value and produced an easy user experience by modifying websites

• Increased engagement to Smacar website by 40% by executing SMACAR Studio (Live AR Platform) on the website.

• Generated revenue with AR products and services via an online platform - Convergence of AR and Big data.

Samrudh Solutions, Chennai, India January 2017- February 2018 

UI/UX Designer

Planned and delivered design projects successfully across the full product lifecycle and multiple product launches. Devised robust product strategies using exceptional thought leadership skills. Created and presented inclusive designs to increase awareness and visibility regarding multiple topics, such as accessibility, usability, and reusability. Designed static and animated graphics, headers, and badges for social media platforms. Built concepts, wireframes, user stories, user journeys, and prototypes for a wide range of interfaces and devices. Developed over 50-page designs and over 20 wireframes for several client websites.

• Enhanced user engagement by 50% and improved sales by turning a 100 tap process into a 7 tap process.

• Improved company metrics by launching a major redesign of the website and app.

• Optimized website user experience, resulting in increasing daily visitors by over 15%.

SmartX Solutions, East Riffa, Bahrain May 2015- December 2016

Junior Graphic Designer

Used Photoshop, Illustrator, and InDesign to integrate photographic, graphic, and typographic elements. Designed over 100 event flyers, Newsletters, and Brochures via Adobe Photoshop, Illustrator, and Indesign.

• Created visual aspects of marketing materials, websites, and media, including infographics for effective brands and organizations’ promotion and representations.

• Creating graphics to meet specific promotional needs, such as packaging, displays, print products, electronic products, logos etc.

• Determined new design trends by analyzing competitive markets.

Advanced Diploma in Advertising and Marketing Communications | Conestoga College, Kitchener, ON

Bachelor of Science in Multimedia & Animation | Institute of Multimedia Arts and Graphic Effects, Coimbatore, India