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Gloria Concessao

Gloria Concessao

Events Director

Marketing / Advertising / Public Relations

Newmarket, Ontario

Social

Services provided

I’m a seasoned event marketing professional with over a decade of experience leading high-impact event strategies across the tech and SaaS industries. I’ve successfully planned and executed global conferences, experiential activations, and strategic partner events—driving measurable growth in brand awareness, customer engagement, and pipeline generation.

I’ve led teams in delivering events with 3,000+ attendees and managed portfolios with 150+ sponsors and exhibitors. My approach blends creativity with data-driven strategy, ensuring every event is aligned with business goals and delivers a standout experience.

As a leader, I’m passionate about building collaborative, high-performing teams and scaling event programs that connect brands with the right audiences in meaningful ways.

Brand activation
Sponsorship negotiation
Events director
Conference planning
Event marketing
Approximate rate: CAD$ 50 per hour

Experience

Strategic and data-driven events marketing professional with over 10 years of global experience leading high-impact conferences, webinars, and brand activations across tech, SaaS, and non-profit sectors. I’m known for driving revenue growth, boosting ticket sales, and elevating brand presence through multi-channel campaigns and cross-functional collaboration.

I’ve led large-scale event programs generating over $5M in pipeline, managed 200+ events annually across 20+ countries, and consistently achieved 98 %+ post-event engagement. I bring deep expertise in speaker recruitment, sponsorship negotiation, budget management, and leveraging platforms like Salesforce, Cvent, and HubSpot. I hold a Bachelor’s in Business Administration, am a Certified Digital Event Strategist, and am currently pursuing my CMP certification.

Education

Education & Credentials

Bachelor’s Degree in Business Administration – Assam Don Bosco University, India

Certified Digital Event Strategist – PCMA

Diploma in Digital Marketing – Digital Marketing Institute, Ireland

Currently pursuing CMP Certification – Events Industry Council

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