
Godfrey Imuetinyan Aikpitanyi
Sales
Services offered
I’m a seasoned Sales Manager with over 17 years of experience in the fast-moving consumer goods (FMCG) and cosmetics industry. I specialize in driving revenue growth, managing sales teams, and expanding market presence. I’ve successfully led regional and zonal sales operations, developed route-to-market strategies, launched new products, and built strong customer relationships. My expertise lies in sales planning, team leadership, and delivering consistent results in competitive markets.
Experience
I have over 17 years of progressive experience in sales, logistics, and operations within the FMCG and cosmetics industries, particularly at N.N. FEMS Industries Ltd, where I advanced from Sales Representative to Zonal Sales Manager. My expertise spans:
Sales Leadership: Led sales operations across northern Nigeria, consistently exceeding revenue targets (over N2 billion annually) and delivering over 1 million cartons in volume.
Market Expansion: Successfully revamped underperforming regions (like Maiduguri and Yola), pioneered new retail distribution channels, and introduced direct-to-market strategies.
Depot & Regional Management: Managed key depots, optimized sales team performance, and improved depot efficiency by 95% year-over-year.
Customer Relationship & Brand Development: Organized trade fairs, boosted brand awareness, and developed strong partnerships to promote products like Apple and Ozone cosmetics.
Operational Versatility: In addition to sales, I have hands-on experience and certifications in forklift operation, truck driving, HSE, and warehouse management, showing my ability to combine leadership with practical, on-the-ground capabilities.
I am a proven performer, combining business acumen with practical skills in logistics, people management, and strategic planning.
Education
My most relevant education includes, but is not limited to:
M.Sc. Business Administration
National Open University of Nigeria, Sokoto | 2025
A graduate-level program focused on advanced business strategy, management, and leadership, enhancing my organizational growth and decision-making capabilities.
B.Sc. Economics (Second Class Upper)
National Open University of Nigeria, Sokoto | 2021
Built a strong analytical foundation in economic theory, market systems, and financial analysis, supporting my strategic approach to sales and market development.
B.Sc. Marketing (Second Class Lower)
University of Port Harcourt, Choba | 2002
Provided deep knowledge of consumer behaviours, branding, and promotional strategies — directly relevant to my long-standing FMCG sales and product launches career.
This educational background strongly supports my expertise in sales management, strategic planning, and market analysis — all of which are central to my professional success.
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