About Greeshma K M:
I am a dedicated marketing and communications professional with over 4 years of experience in digital and social media marketing, content writing, SEO, keyword research, Google Analytics, advertising on platforms such as LinkedIn, Facebook, Instagram and Twitter and client management. Having worked in various firms, I have had the opportunity to build a diverse skill set and gain extensive experience in these key areas. My expertise lies in creating compelling content strategies and ad campaigns across various social media platforms.
Experience
In my most recent role at Replicon Software (India) Private Limited, where I have been serving as a Social Media Specialist since July 2021, I have played a key role in assessing product and service characteristics, crafting engaging and targeted content across diverse social media platforms, managing social media accounts, and conducting in-depth market research to inform our campaign strategies. I have also been instrumental in utilizing analytics tools to monitor key performance indicators, engage with audiences, and collaborate with cross-functional teams to develop and execute cohesive social media strategies.
In my previous position as a Digital Marketing Manager for Erbn Tribe in the fashion e-commerce industry, I demonstrated my prowess in developing social media plans, growing organic followings, managing paid campaigns, and optimizing website performance.
My experience as a Digital Marketing and SEO Strategist for SaaSbook SaaS Company allowed me to develop and execute successful SEO strategies, manage digital promotional plans, and create content strategies for various platforms.
Education
I have a strong educational background with a Master of Arts (M.A.) in Mass Communication and a Bachelor of Arts (B.A.) in English Literature and Communications Studies. My software skills include proficiency in various digital marketing tools and platforms.
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