Hafsa Bano

Experienced in analyzing business problems and demonstrated history in the business field. Skilled in SQL, Tableau, Powder BI, and Microsoft Office programs. Strong professional with a Bachelor's Degree focused in Business Technology Management from Toronto Metropolitan University.

Experience
Customer Experience Specialist

Switch Health, Mississauga, Ontario

April 2021 – January 2022

●  Responsible for customer support for COVID-19 testing via phone and email in a fast-paced environment

●  Tracked patient test results, test bookings, account setup, patient data collection and entry

●  Provided troubleshooting for account, software, website, webcam, and electronic device issues

●  Recommended operational improvements to internal team including update to resolve telehealth software issue

Assistant Manager – Customer Management September 2018 – March 2021 The Village, Mississauga, Ontario

●  Coordinated multiple orders, bookings, and all catering services while interacting with clients to understand needs

●  Processed accounts receivable / payable while monitoring expense reports and past due payments from clients

●  Managed cash and finances by closing cash registers, making deposits, and approving employee time cards

Business Analyst (Capstone Project) September 2018 – April 2019 Johnson & Johnson, Markham, Ontario

●  Analyzed demand forecasting strategy to identify areas of improvement, in partnership with Ryerson University

●  Met with Business Development Managers to outline requirements, identify gaps, and define KPIs

●  Contacted application vendors, conducted feasibility and risk analyses, and provided final recommendation

●  Pitched alternate strategy to eliminate manual processes and increase security, which was ultimately implemented

Digital Marketing Analyst (Co-op) May 2018 – August 2018 Piik Insights Inc., Mississauga, Ontario

●  Designed and launched advertisement campaigns across multiple social media platforms using Mautic

●  Utilized Facebook Ads Manager for lead generation, qualifying leads, and marketing client packages

●  Used KPIs such as engagement, click-through rate, and conversion to measure performance and optimize strategy

●  Created website landing pages and contact forms using WordPress web development application

Graduated Toronto Metropolitan University - Bachelor of Commerce, Business Technology Management