
HaoYi Kok
Marketing / Advertising / Public Relations
About HaoYi Kok:
Accomplished, dedicated, and results-driven brand marketing and communications professional with 3+ years of proven success working in North America and Asia at integrated marketing communications and public relations agencies.
I have collaborated with global, regional, and local brands across diverse categories, including consumer, B2B technology, corporate, non-profit, healthcare, beauty, education, financial services, and more. Having lived in different major cities worldwide, I am highly adaptable to surroundings and situations, recognizing the importance of diversity and inclusion.
“You have to be where you are to get where you need to go.” ― Amy Poehler, Yes Please
I love connecting the dots and amplifying messages to previously untapped audiences.
The beauty of communication lies in its ability to bring people together. I firmly believe that anything is possible once we harness our similarities and differences.
I'm deeply fascinated by mass media and its various communication mediums, understanding how leveraging each of them differently can yield varying outcomes. My approach involves putting myself in the audience's shoes and tailoring messages effectively.
Currently seeking my next role — let's connect for a chat!
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Brand Management | Creative and Analytical Thinker | Strong Project Management Skills
• Strategic, flexible, highly organized, resilient and detail-oriented marketing and communications professional with proven success working in fast-paced agile environments.
• Collaborative and team-oriented with excellent interpersonal, verbal and written communication skills; experienced in coordinating, aligning and problem-solving with cross-functional teams in agency environments on brand strategy development.
• Ideated, developed and executed marketing and public relations campaigns in alignment with set KPIs, project scope, and objectives.
• Diligently keeps abreast of industry trends and news, extracting key insights and learnings from campaigns.
Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Graphic Design
Web: HTML/CSS, Search Engine Optimization (SEO), WordPress
Social Media: LinkedIn, Instagram, Facebook, Twitter, Social Media Management, Content Creation and Drafting
Misc.: Microsoft Office (Word, Excel, PowerPoint), Remote Project Management, Email Marketing
Experience
Accomplished, dedicated, and results-driven brand marketing and communications professional with 3+ years of proven success working in North America and Asia at integrated marketing communications and public relations agencies.
I have collaborated with global, regional, and local brands across diverse categories, including consumer, B2B technology, corporate, non-profit, healthcare, beauty, education, financial services, and more. Having lived in different major cities worldwide, I am highly adaptable to surroundings and situations, recognizing the importance of diversity and inclusion.
Education
Bachelor of Arts in Media and Communication from Temple University (Philadelphia, PA)
Graduate Certificate in Marketing Management from Centennial College (Toronto, ON)
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