Heather Backman

Dynamic On-Air Personality and Radio Show Host with a proven ability to captivate audiences through engaging content and compelling storytelling. Leveraging a background in broadcast communication, bringing a unique blend of creativity, charisma, and strategic communication skills to the table. Adept at connecting with diverse audiences and fostering listener engagement. Eager to transition skills and passion for communication into a broader role as a Communications and Media Specialist, contributing creativity and on-air expertise to elevate brand presence and effectively convey key messages.

On-Air Personality: Canada & United States

Talent: Radio, Voiceovers, Hosting & TV

CORE COMPETENCIES

Producer | Content Creator | Social Media Specialist | Detail Oriented & Efficient | Strategic Problem Solver | Collaboration & Team Building | Highly Resourceful & Organized | Creative & Innovative | Decision Maker

Rogers Communications, Calgary, AB                                                                                   01/2022 - 10/2023

Afternoon Host CHFM FM (STAR 959)

Served as Afternoon Drive Host in a AC/Hot AC Format.

• My show had its finger on the pulse with booked guests and produced segments in Tech, Health, Comedy and Entertainment.   
• Created online content which drove the highest traffic on the team to Social Media channels.
• Unique personality with authentic delivery and compelling storytelling, which was evident in the ratings.

I remained 2nd in the city within our core demo of Adults aged 25-39.

Rogers Communications, Victoria, BC                                                                                   08/2019 - 01/2022

Morning Show Host–CHHT FM (JACK FM) 

Host of Jack Mornings with Heather Backman in a Classic Hits Format. 

• Assisted in the launch of the station with special events, brand marketing and promotions that more than doubled station ratings within 6 months.
• Doubled Morning Show Market Shares for Adults 25-54 in one year with compelling content creation.
• Booked guests and contributors for live and produced segments which made my show distinct in the market.
• Planned marketing promotions and events which made our recognizable in the market.
• Coached brand coordinators and street team so the promotions and station events ran seamlessly.

Jim Pattison Broadcast Group, Victoria, BC                                                                         03/2018 - 08/2019

On-Air/News-CKKQ 100.3 The Q (The Islands Rock)

Served as Afternoon Drive Co-Host in a Classic Rock Format.

• Consistently rated # 1 Men 25-54 #2 Adults 25-54 in the market which kept advertising revenue up.
• Compiled and delivered live News Reports that conveyed key information in a clear and comprehensive fashion for consumers to easily understand.
• Managed all Social Media and web blogs for the show, which aided the sales and marketing team in selling promotions.

Entercom, Los Angeles, CA                                                                                                      11/2018 – 03/2018

On-Air Part Time-KNX 1070 AM (NewsRadio)

Traffic Anchor on LA’s #1 Traffic station.

• Compiled Traffic Reports in a fast-paced environment where quick thinking was imperative. 
• Approached all stressful situations with confidence and ease.
• Delivered concise Traffic reports every 10 minutes, paying great attention to detail.

Bell Media, Montreal, QC                                                                                                        01/2012 – 02/2017

On-Air Morning Show Co-Host-CHOM (97.7 Montreal’s Spirit of Rock)

Co-host of Mornings Rock with Terry Dimonte in a Classic Rock/Rock/Alternative Format.

• Consistently rated # 1 Men 25-54 #2 Adults 25-54 which allowed for high station revenue.
• Performed Commercial Voice Overs and Imaging for Radio and TV in Montreal that elevated station profile.
• Assisted in The Production of the Show by using my great networking skills to book a steady stream of sought after guests.

B.A. in Communications