Rafael Sierra

Experienced and dynamic marketing professional with a proven track record of success across diverse business operations, project implementation, process optimization, and strategic development. With over five years of hands-on experience, I am driven by a passion for results and an unwavering commitment to excellence.

My journey has equipped me with a wide range of skills, from customer service excellence to proficiency in CRM and SaaS platforms like Salesforce and Slack, along with mastery of the Microsoft Suite. My keen interest in market research, proficiency in digital marketing, and social media management has allowed me to craft innovative strategies that drive engagement and conversion.

My adaptability to changing market trends, combined with an analytical mindset, enables me to measure campaign effectiveness and make data-driven decisions. With solid financial acumen and proven budget management skills, I'm dedicated to optimizing resource utilization and achieving impactful outcomes.

Team leadership is a cornerstone of my professional approach. As a Manager at Artigiano, I've guided teams toward ambitious goals, fostered growth, and ensured optimal service delivery. My role as an Account Manager at Mapfre Salud led to portfolio expansion, strategic decision-making, and an award for exceeding goals.

Education-wise, I hold an MBA from University Canada West, a Bachelor's degree in marketing from Universidad Católica del Este, and a Marketing and Sales Management Diploma. With certifications ranging from Digital Marketing to Project Management, I'm committed to continuous growth.

Fluent in English and a native Spanish speaker, I am not only adept at communication but also possess exceptional negotiation and persuasion skills.

I'm excited to connect, collaborate, and contribute to forward-thinking organizations and high-performing teams that value innovation, growth, and excellence.

Manager | Artigiano | December 2022 – Present
• Collaborate frequently with the Regional/District Manager to set ambitious work group goals and create a strategic plan that aligns with the company's vision.
• Develop and execute strategic plans, effectively measure company outcomes, and prepare and lead team meetings.
• Prioritize customer needs in a fast-moving environment, incorporate business requirements for optimal performance, and ensure daily, weekly, and monthly KPI goals are met.
• Provide coaching to a team of 30 members, feedback, and developmental opportunities to foster team growth, create a positive work environment, and support team members with challenges.
• Manage inventory, use efficient resources, and follow the company's targeted budget.
 

Account Manager | Mapfre Salud - Aseguradora de Riesgo de Salud (Health Insurance) | 2017 – 2022
• Managed and expanded medical portfolios of assigned companies, driving an increased client base.
• Ensured service efficiency through oversight, case resolution, and sales management with internal and external clients.
• Coordinated the creation of external marketing communications, which included planning and preparing materials and agendas and following up with clients.
• Prepared trend and business opportunity reports and contributed to strategic decision-making within the team, clients, and stakeholders.
• Redesigned business strategies, which led the team to exceed initial targeted goals.

Master of Business Administration, University Canada West |2022-2023
Bachelor of Marketing, Universidad Católica del Este, UCADE, Higuey, Dom. Rep. | 2017 – 2021
Marketing and Sales Management Diploma, Capacitación Especializada, CAE, Santo Domingo, Dom. Rep. |2018 – 2019
Certifications
• Digital Marketing Associate Certification
Digital Marketing Institute
• Foundation of Project Management
Google Academy
• Master Microsoft Excel Indeed Course
• Google Analytics (Beginner) Google Academy
• Public Speaking and Effective Communication Techniques Certificate
Escuela de oratoria Otto Rivera, Santo Domingo, Dom. Rep.