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Heather Barry

Heather Barry

Product & Digital Content Manager

Services provided: UI/UX , Direct marketing , Email Marketers , Mobile UI Designers , Google Sheets Experts , Game UI Designers , Digital Product Managers , Content Marketing , General Marketing , Marketing , Technical Writers , UI Web Design , Digital Marketing Product Managers , Blockchain Product Managers , App UI Designers , Agile Product Managers

Marketing / Advertising / Public Relations

Hamilton, Ontario
$50 / hour
Approximate rate

Social

About Heather Barry:

I am a results-driven professional with a diverse background in marketing, business development, design, and tech development. I take ownership of everything I do by constantly asking “How can we do this better?”. 

Experience

Product Manager | Billidrop | 2022-Present

  • Directed branding and content creation, including graphics, videos, press releases, web content, and all social media planning for startup and partners that increased visibility, sentiment, and engagement. 
  • Authored grant proposals, pitch decks, and whitepapers for funding and partnership acquisition. 
  • Orchestrated successful white-label partner marketing campaigns that achieved a 760% increase in community engagement 
  • Spearheaded product strategy and road mapping resulting in an MVP launch that reached user base targets within 72 hours of launch

Principal/Owner | Athena Brand Strategies | 2021-Present

  • Crafted tailored marketing strategies for SMBs, exceeding target KPIs and delivering positive results. 
  • Constructed sales funnels and multi-channel campaigns that exceeded target KPIs and provided valuable data insights for future strategy. 
  • Provided digital marketing assessment & consultation, email marketing, and SEO services.

Senior Editor & Producer | VRespawn & The Hive | 2019-2021

  • Devised cohesive social media strategies, fostering community engagement and brand authenticity.
  • Provided final editorial approval for content and messaging across platforms.
  • Executed promotional campaigns and designed materials for successful client campaigns.

Internal Systems Analyst & Marketing Director | Strada Survey Inc. & Subsidiaries | 2012-2018

  • Orchestrated successful email campaigns, consistently achieving higher-than-average open and click-through rates, leading to strong lead generation.
  • Advocated for and implemented a tiered SaaS pricing model, resulting in a projected 50% increase in user acquisition and 80% revenue growth.
  • Collected user feedback and integrated new features to enhance user experience and workflow.

 

Education

York University | BSc. Environmental Sciences
Fanshawe College | Diploma Liberal Arts & Sciences

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