Heather Barry

Product Manager | Billidrop | 2022-Present

• Directed branding and content creation, including graphics, videos, press releases, web content, and all social media planning for startup and partners that increased visibility, sentiment, and engagement. 
• Authored grant proposals, pitch decks, and whitepapers for funding and partnership acquisition. 
• Orchestrated successful white-label partner marketing campaigns that achieved a 760% increase in community engagement 
• Spearheaded product strategy and road mapping resulting in an MVP launch that reached user base targets within 72 hours of launch

Principal/Owner | Athena Brand Strategies | 2021-Present

• Crafted tailored marketing strategies for SMBs, exceeding target KPIs and delivering positive results. 
• Constructed sales funnels and multi-channel campaigns that exceeded target KPIs and provided valuable data insights for future strategy. 
• Provided digital marketing assessment & consultation, email marketing, and SEO services.

Senior Editor & Producer | VRespawn & The Hive | 2019-2021

• Devised cohesive social media strategies, fostering community engagement and brand authenticity.
• Provided final editorial approval for content and messaging across platforms.
• Executed promotional campaigns and designed materials for successful client campaigns.

Internal Systems Analyst & Marketing Director | Strada Survey Inc. & Subsidiaries | 2012-2018

• Orchestrated successful email campaigns, consistently achieving higher-than-average open and click-through rates, leading to strong lead generation.
• Advocated for and implemented a tiered SaaS pricing model, resulting in a projected 50% increase in user acquisition and 80% revenue growth.
• Collected user feedback and integrated new features to enhance user experience and workflow.

York University | BSc. Environmental Sciences
Fanshawe College | Diploma Liberal Arts & Sciences