Henry Cheng

- Increase online brand visibility and engagement by 25% within 6 months through the development and execution of integrated digital marketing communication plans for rebranding and product launches across multi-channel platforms.
- Deliver 100% of digital marketing assets (videos, display ads, social media creatives) on schedule and aligned with campaign KPIs, by collaborating with creative and media teams to produce high-impact deliverables including TVCs, digital posters, and paid social content.
- Enhance campaign targeting accuracy by 20% through data-driven market and consumer analysis using IPSOS, GWI, Google Trends, and social listening tools to identify emerging digital behavior and content opportunities.
- Improve brand preference rate by 15% within 6 months by leading user behavior research and applying insights from qualitative and quantitative methods to refine customer journey and optimize digital touchpoints.
- Collaborated across industries such as FMCG, electronics, and automotive. The brands include Luckin, Colgate, Darlie, Nestle S26, Google Pixel. 

MA in Integrated Communication in Emerson College