Jenna Minifie

Box of Crayons, Toronto — Marketing Manager

January 2018 - February 2024

• Developed and executed marketing plans, including timelines, tasks, milestones, and resources allocation for marketing projects.
• Planned and executed all external company events, including conferences  and open sessions.
• Managed relationships with vendors including editors and graphic designers.
• Worked with various departments such as Sales, Product and Design to gather input and ensure alignment on project goals.
• Worked with the content team, created a system for content production and posting that ensures our editorial calendar is implemented correctly. This includes social media, email marketing, etc. 
• Worked on my company Culture Committee where I planned and hosted Thursday Socials, Wellness Wednesdays, and other internal team events.
• Worked with our Program Development team to create sales enablement tools, including pitch decks and proposals, to assist in selling our programs.
• Created and handled the content for all social media aspects of the company, I.E. LinkedIn, Twitter, and Instagram.
• Assisted with writing and creating blog posts and newsletters.

Arklu Limited, Donegal, Ireland  — Sales Account Executive

February 2017 - February 2018

• Worked on a team selling award-winning Lottie Dolls.
• Responsible for all wholesale independent retailer accounts in parts of Europe, with a large focus on the UK & Ireland.
• Processed all orders, creating invoices and ensured correct products were delivered, based on the retailer’s needs.
• Researched and contacted potential retailers that I believed would be beneficial stockists for our product.
• Assisted with the forecasting and analysis of retailer sales.
• Created content and promotional material for weekly retailers and prospects and ran in-store competitions with retailers.
• Handed the content of the social media accounts for the United States and Canada.

Florence Cafe, Donegal, Ireland — Server

October 2016 - February 2017

• Served in a busy cafe downtown Letterkenny, Donegal.
• Managed overall restaurant operations, including end-of-day financial reconciliation and close-out.

OmegaBrite, Dublin, Ireland — Sales & Marketing Coordinator 

October 2015 - March 2016

• Coordinated important details of external events and tradeshows, for example, lead retrieval, booth selection and set up and representation. Events included: the American Heart Association International Stroke Conference in Los Angeles and the Integrative Healthcare Symposium in New York.
• Researched and created reports of new conferences that might be beneficial for our company to attend.
• Organized hiring and training of all employees that we selected to represent us at trade shows and conferences.
• Created and handled the content for all social media aspects of the company, I.E. Twitter, Instagram, blog, etc.

Maple Leaf Sports & Entertainment, Toronto — Game Operations

February 2014 - August 2015

• Supported with the implementation of all in arena game promotions, guaranteeing that all projects ran safely and smoothly.

Fionn MacCool’s, Toronto — Server & Bartender

February 2010 - August 2015

• Worked in the heart of the financial district at Fionn MacCool’s pub.
• Served and bartended in a fast-paced environment, managing up to half the restaurant at a time.

George Brown College, Toronto — Athletic Ambassador 

September 2010 - September 2013

• Orientation of new students
• Promoted the athletics department as a whole
• Helped with the execution of Varsity Games/Events for the George Brown Huskies

George Brown College, Toronto — Post Graduate, Sport & Event Marketing

July 2014

George Brown College, Toronto — Advanced Diploma, Business Administration Marketing

July 2013