Jessica Paredes

DATA ANALYST/TREND FORECASTER WGSN: FEB 2022 - PRESENT

• Proficient in utilizing tools such as Python, R, SQL, and Excel to conduct in-depth data analysis. Able to extract meaningful insights from complex data sets to drive informed business decisions.
• Demonstrated understanding of consumer insights, key trends, and drivers across diverse sectors including the global fashion market and beauty industry.
• Skilled in using data strategically by formulating targeted inquiries, employing sophisticated analytical methodologies, and identifying high-value insights, future strategies, and growth opportunities.
• Researching and creating solution-driven content, showing a clear understanding of the client needs. Delivering this content in either written, visual or video format.
• Proficient in generating visually impactful charts and tables that translate complex data sets into insightful views, aiding in the identification of key business issues and opportunities.
• Familiarity with both quantitative and qualitative research methodologies, capable of integrating these approaches to produce comprehensive reports with data integrity at the core.
• Ability to tackle the challenge of extracting business intelligence from large data sets, coupled with a knack for seeing beyond the numbers to identify underlying trends and patterns.
• Demonstrated project management skills, ensuring timely delivery of projects that align with objectives and deliver relevant, insightful, and commercially successful outcomes.
• Continuously advancing technical knowledge in data analysis tools, methodologies, and industry trends, in addition to developing a deep understanding of the covered sectors.
• Contributed to the research and development of macro and micro trends as part of a designated forecast team, actively contributed to the content direction for WGSN Trend Days.
• Provide clients with insight on future strategies and growth opportunities

ESTABLISHED BUYING ASSISTANT/PRODUCT DEVELOPER MR P. OWN LABEL MR PORTER (NET-A-PORTER YOOX): FEB 2018 – FEB 2022

• Creating trend reports for designers prior to each season sketch week 
• Producing a weekly trend analysis to present back to the team 
• Actively researching opportunities and new strategies prior to meetings and presenting these back to Managing Director and Team 
• Researching consumer trends and providing actions to boost sales  
• Using weekly sales data to create sales stories and business acumen  
• Presenting to Managing Directors in weekly trades and monthly sign offs  
• Building and maintaining excellent relationships with suppliers across the Globe 
• Building visual presentations for sales and top sellers  
• Introducing and managing the Critical Path, Sample Tracker and Range Plans 
• Overseeing the training and development of Buyers Admin Assistants across the brand 
• Working closely with sourcing, ethics, and sustainability teams for initiatives within the brand 
• Working closely with social media and editorial teams to create the best content for the brand 
• Managing the lead times for 600 styles across all categories, to deliver on a strict deadline 
• Managing the buy for Knitwear, Jersey, Accessories and Shoe categories 

BUYERS ADMIN ASSISTANT BURTON MENSWEAR (ARCADIA): LONDON SEPT 2016 – FEB 2018 

• Supporting the Buyer and the Merchandising Team with daily tasks, to ensure the buying process runs smoothly.   
• Create monthly Trend reports and Competitive shops, presenting these back to teams 
• Analysing weekly sales and presenting sales stories back to the brand 
• Liaising with Suppliers and taking ownership of the department’s critical path. 
• Developing and buying small ranges for Eid. 
• Analyse competitors ranges and pinpoint styles we are missing or maximising on 

Fashion Retail Academy (2015 – 2016) 

Level 4: Buying and Range Planning Diploma – Merit