Jessica Veldhuis

As a passionate UX designer, my goal is to create digital experiences that are not only visually appealing but also intuitive and user-friendly. I believe that good design is not just about making things look good but also about solving real-world problems and meeting user needs.

My love for UX design stems from my fascination with human behavior and psychology. I enjoy conducting user research and using data to create user personas and scenarios that help me understand the needs and goals of the users. From there, I can create wireframes and prototypes that test and refine my ideas, with the end goal of creating a seamless and engaging user experience.

As a designer, I'm eager to learn and grow my skills by collaborating with other designers, developers, and stakeholders. I'm comfortable working in a fast-paced environment and am always willing to take feedback and iterate based on user testing results.

Ultimately, my passion for UX design drives me to create digital products that not only meet business goals but also make a positive impact on people's lives. I'm excited to continue exploring this field and am eager to contribute my skills and creativity to any project that comes my way.

I served as a UX Designer on a contract with an undisclosed company and led the design process from start to finish. This involved conducting competitive analyses, creating paper sketches, developing high-fidelity mockups, and conducting user testing. I worked closely with stakeholders and the development team to ensure the product's success. Additionally, I took charge of unmoderated user testing sessions on mockups, which provided valuable insights crucial for shaping subsequent iterations of the product.

With Adventure Soup Inc., I analyzed recorded user activity on a public-facing tool and identified areas for improvement. By applying UX enhancements suitable for users of all age groups, I achieved a remarkable 33% reduction in user friction and a 50% reduction in the time taken to resolve issues. These improvements significantly enhanced the user experience and usability of the tool.

At Temperonic LTD., I deeply empathized with users and their journey. Through moderated usability studies, I gained valuable insights that informed the design of a visually appealing and responsive website. The result was a notable increase in Temperonic's client base, as the new website effectively showcased their offerings and attracted more users.

Overall, my experience as a UX Designer includes leading the design process, conducting user testing, and implementing UX improvements that have positively impacted user experience, usability, and business outcomes for different companies.

I hold an Honours degree in Psychology from the University of Waterloo, where I developed a strong foundation in understanding human behavior and cognition. Furthermore, I completed the Google UX course, which provided me with valuable insights and knowledge in the field of user experience design. Additionally, I have honed my UI skills through self-teaching, demonstrating my passion for continuous learning and the ability to adapt to new technologies and design principles.