Joshua Pasquale

Born from Canada, but seasoned by London and Paris. I am a multifaceted fashion stylist who thrives on the runway, film sets, luxury retail boutiques, and one-on-one personal shopping. I also thrive in public relations and creative digital marketing. Getting clients featured in Vogue, Glamour, and Elle. Canada’s diversity is reflected in my love for fashion as a tool for transformation. My mission is to not only elevate your style but also reveal your authentic self. Through fashion, I empower you to blend seamlessly into any occasion while radiating the confidence that comes from wearing your true essence. 

SKILLS

Public relations, digital marketing, fashion styling, press releases, customer service, creative marketing.

EXPERIENCE

Vivien Sophie Brand, Toronto and Paris - Paris Fashion Week Stylist and Publicist 

June 2023 - PRESENT

• Styled a 9-piece collection for client Vivien Sophie Brand that had features in Vogue, Elle, Glamour, Extra, and Fashion Week Online.
• Led the creative direction and public relations for Vivien Sophie's debut at Paris Fashion Week, collaborating with international teams.
• Established rapport with designers across Europe, showcasing strong partnership skills in a global context. Sourcing luxury designer wear and accessories for free of charge. 
• Increased social media followers by 1000 through influencer partnerships with followers of more than 205k.
• Collaborated and orchestrated a successful pop-up store, highlighting influencer collaboration and strategic planning.

Metyda Studios, Toronto - Stylist and Project Coordinator

November 2023 - PRESENT

• Styled and coordinated a photoshoot for Moevir Paris Magazine, managing cross-functional teams and keeping the project within budget.
• Developed contracts for sourcing luxury items, demonstrating negotiation skills crucial for collaboration. 
• Negotiated with Moevir Paris to have the feature be in print and media and on the front page for January 2024. 
• Created a marketing roadmap for Metyda Studios and stylist packages to attract bookings. 

Ian Martin Group, Toronto - Content Marketer

March 2022 - June 2023

• Implemented HubSpot workflows to generate 50-100 leads monthly, showcasing strong project management skills.
• Spearheaded the creation of a language guide and brand book for Matchfield, emphasizing the ability to solidify brand messaging.
• Implemented HubSpot automated testimonial and feedback workflow to help store and deliver testimonials to the sales department to assist in conversions.
• Created the first LGBTQ+ support group to build community with international employees.

University of British Columbia, Vancouver - Social Media Coordinator

May 2021 - March 2022

• Elevated UBC Sauder's Instagram following by 3000 in 6 months through strategic planning and partnership development.
• Implemented a successful Back-to-Campus plan, showcasing the ability to create positive sentiment and engagement.
• Proofread various social media posts to make sure brand guidelines, grammar, and tone were correct. 

Picnic social, Vancouver - Account Manager and Content Strategist

May 2018 - February 2021

• Content and account manager of Picnic’s clients, interior design company Good Space Plans Online, and sustainable fashion company Ushi Mart.
• Worked with local and micro-influencers to support Ushi Mart's fashion lines and boosted their Instagram by 300 followers in one month.
• Created a public relations campaign called the Ushi Holiday Market to help support 50 small businesses in Hamilton during COVID.
• Crafted press releases to get the winter market featured in 4 major publications in Hamilton. This led to two sold-out weekends during COVID.
• Developed Good Space's email newsletter through HubSpot increasing open rates to 25% in one year.
• Created engaging content on Hootsuite for Good Space's Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
• Defined Picnic's consumer profiles that led to 3x the number of clients.

Kamp Kiwanis, Calgary - Director of Special Events

January 2015 - September 2015

• Directed diverse summer camp events, demonstrating strong leadership, organizational skills, and creativity.
• Managed budgets, logistics, and safety protocols, showcasing the ability to ensure memorable and enjoyable experiences.

EDUCATION

Royal Roads University, Victoria - Bachelor’s Degree in Professional Communications and Media Studies

January 2019 - June 2021

Vancouver Film School, Vancouver - Diploma for Writing for Film and Television

January 2017 - June 2018

CERTIFICATIONS 

UX Foundations: Content Strategy - LinkedIn Learning 

Issued June 2023

Digital Marketing Foundations - LinkedIn Learning

Issued November 2022

Professionals communications majoring in public relations and creative marketing.