Karissa Harrypersad

I am recent grad student from the University of Toronto with a specialist in Digital Enterprise Management (HBA), with experience within various aspects of digital business operations, including project management, administration, e-commerce, and digital marketing.

I'm passionate about developing marketing campaigns to creating new social media content and I am always looking for new challenges to tackle. I specialize in building digital communities and Generating unique ideas from my 4+ years experience within my university and work. I engage myself in student associations and clubs to further improve my teamwork and communication skills. I also possess excellent time management skills, networking skills and creative thinking. I'm excited to leverage my skills in marketing and leadership to help businesses grow and thrive. 

Skills: Marketing Strategy Development, Market Research, Social Media Marketing, Project Management, Effective Communication, Team Leadership, Communication, Administrative Tasks, Campaign Planning, Time Management

In my previous roles, I've thrived in leveraging digital platforms to enhance brand presence and engagement. As a Social Media Marketing Manager for various university clubs, I spearheaded successful marketing initiatives, elevating brand visibility through strategic campaigns. My responsibilities included crafting comprehensive marketing strategies, managing social media channels, and conducting market research to identify growth opportunities. Additionally, my tenure as an Administrative EagleConnect Assistant at the University of Toronto honed my skills in creating captivating marketing newsletters using Mailchimp, designing visually appealing layouts, and segmenting email lists for targeted outreach. I also gained proficiency in budgeting, forecasting, and program planning within the university setting. Proficient in the Microsoft Office Suite, I excel in coordinating logistics, managing calendars, and facilitating meetings. My forte lies in social media marketing, email marketing, content creation, and data analysis, with a proven track record of driving results. With strong organizational skills and effective communication abilities, both written and oral, I foster seamless coordination and collaboration within teams, ensuring successful project execution.

Digital Enterprise Management (DEM) At University of Toronto - Specialists in utilizing digital technologies to solve business management and organizational problems in creative and innovative ways and develop new businesses. In addition to core managerial courses, they also study e-business strategy, entrepreneurship, and information visualization, ensuring a comprehensive understanding of digital enterprise management

Moreover, the program aligns with Business Technology Management (BTM) standards and maintains a close partnership with the International Technology Association of Canada (ITAC) to stay abreast of industry trends and standards