About Tyler Johnston:
Marketing & Brand Manager at Lazarus Esports | Owner (Founder) APEcoach.com + 6PackGaming.com | Author | Fitness Coach | Web3 NFT Gaming Expert
Experience
Lazarus and TGS Esports - Marketing and Brand Manager; Kitchener, ON Mar 2022 - Present
● Coordinated and executed digital/IRL events with 7-Eleven Canada, Chevrolet Canada, Warrior Hockey, etc. to authentically engage gamers, resulting in +$325,000 in revenue for our organization.
● Managed partner relationships and communication driving a 67% increase in partnership retention and reactivation rates
Blue Star Nutraceuticals - Content Marketing Manager; Guelph, ON Aug 2015 - Mar 2022
● Organized and produced shoots with talent, collaborators, videographers, editors and logistics across LA, ATL, internationally and domestically to achieve twice-weekly video content schedule, increasing Blue Star Nutraceuticals YouTube Channel from 1K to 140K+ subscribers from 2018-2022, and ranking in the top 1000 Canadian channels.
● Devised and implemented content, social, and email campaigns to reach hundreds of thousands, generating +$130,000 yearly revenue through YouTube ads and direct response sales, simultaneously building brand equity and affinity
APEcoach - Owner, Coach, Author, Content Creator; YouTube Aug 2014 - Present
● Ran all areas of business, including content & sales funnels, marketing, administration, finances, etc.
● Authored two Amazon #1 international best-selling fitness & nutrition books, coached various clients: fitness competitors, marines, collegiate athletes, stay at home moms, etc.
● Researched, evaluated & connected with Web3 game development teams for investment, sponsored content & partnership opportunities in various blockchains (ETH, MATIC, SOL, AVAX, BNB, etc.)
● Ultimately driving 1000s of new email list & social subscribers leading to +$100,000 revenue.
Education
Wilfrid Laurier University | Diploma, Business Administration Graduated April 2015
Wilfrid Laurier University | Bachelor of Psychology Graduated Aug 2013
Professionals in the same Marketing / Advertising / Public Relations sector as Tyler Johnston
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Jobs near Kitchener, Waterloo
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car mechanic
Found in: Talent CA 2 C2 - 4 days ago
A-CLASS INC. Waterloo, CanadaEducation: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years · Experience: 7 months to less than 1 year · or equivalent experience · Work setting · In shop · Tasks · Adjust, repair or replace parts and components of commercial trans ...
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bookkeeper
Found in: Talent CA 2 C2 - 6 days ago
2747234 ONTARIO INC. Fergus, CanadaEducation: Secondary (high) school graduation certificate · Experience: 1 year to less than 2 years · Tasks · Calculate and prepare cheques for payroll · Calculate fixed assets and depreciation · Keep financial records and establish, maintain and balance various accounts using ma ...
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Manager, Clinical Operations and Programs, Comprehensive Psychiatric Care
Found in: Talent CA C2 - 3 days ago
Homewood Health Guelph, Canada Full timeMake a difference in a growing, innovative mental health organization and centre of excellence in people-centered care. Work with supportive colleagues who are passionate about improving lives and champions for quality and continuous learning. · As a Program Manager, you will be ...