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Tyler Johnston

Tyler Johnston

Marketing & Brand Manager, Author, Coach

Marketing / Advertising / Public Relations

Kitchener, Waterloo

Social

2 Followers

About Tyler Johnston:

Marketing & Brand Manager at Lazarus Esports | Owner (Founder) APEcoach.com + 6PackGaming.com | Author | Fitness Coach | Web3 NFT Gaming Expert

Experience

Lazarus and TGS Esports - Marketing and Brand Manager; Kitchener, ON         Mar 2022 - Present
● Coordinated and executed digital/IRL events with 7-Eleven Canada, Chevrolet Canada, Warrior Hockey, etc. to authentically engage gamers, resulting in +$325,000 in revenue for our organization.
● Managed partner relationships and communication driving a 67% increase in partnership retention and reactivation rates
 

Blue Star Nutraceuticals - Content Marketing Manager; Guelph, ON      Aug 2015 - Mar 2022
● Organized and produced shoots with talent, collaborators, videographers, editors and logistics across LA, ATL, internationally and domestically to achieve twice-weekly video content schedule, increasing Blue Star Nutraceuticals YouTube Channel from 1K to 140K+ subscribers from 2018-2022, and ranking in the top 1000 Canadian channels.
● Devised and implemented content, social, and email campaigns to reach hundreds of thousands, generating +$130,000 yearly revenue through YouTube ads and direct response sales, simultaneously building brand equity and affinity

APEcoach - Owner, Coach, Author, Content Creator; YouTube         Aug 2014 - Present
● Ran all areas of business, including content & sales funnels, marketing, administration, finances, etc.
● Authored two Amazon #1 international best-selling fitness & nutrition books, coached various clients: fitness competitors, marines, collegiate athletes, stay at home moms, etc.
● Researched, evaluated & connected with Web3 game development teams for investment, sponsored content & partnership opportunities in various blockchains (ETH, MATIC, SOL, AVAX, BNB, etc.)
● Ultimately driving 1000s of new email list & social subscribers leading to +$100,000 revenue.

Education

Wilfrid Laurier University | Diploma, Business Administration                                Graduated April 2015

Wilfrid Laurier University | Bachelor of Psychology                                                Graduated Aug 2013

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