kiuman (Kylie)

· Over a year and a half of experience working in new media, spanning FMCG, fashion, 4A advertising, games, and other industries. I have been responsible for brand PR, content operations, and self-media people. I understand the needs of products, channels, brands, and other markets.
· Capacity to incubate and operate self-media accounts from 0 to 1, user growth ability, innovation capability, aesthetic capability, interpersonal ability, coordination ability, communication ability, teamwork ability, and self-learning capability.
· As a student union, club minister, and project team leader, I have shown tremendous empathy, strong executive powers, and a strong sense of responsibility during my academic career.
· Studyed directing since high school made me become a detail-oriented person. I'm also a super flexible and fast learner, proven by my diverse academic background and working environment.

NetEase (China’s Leading Internet Technology Company), Guangzhou

Apr. 2021 -- Jul. 2021

Marketing Intern, Marketing Channel Department, Game Group

Responsible for copywriting production, community operation, video editing and operational data analysis

Created and released 2 to 4 articles for public WeChat account Minecraft Developer every week

Increased followers by 200% by collecting and applying customer insights

Proposed a new interview technique (dialogue) to improve user experience and resonance

Inner Circle Media Agency, Guangzhou

Aug. 2020 -- Oct. 2021

Co-Founder/Manager

Incubated 14 bloggers in the beauty field and achieved a net income of 160k RMB

Provided training includes content production, video production, business negotiation, and other skills

Accumulated 84k+ followers and more than 324k likes on TikTok within three months for single account

Established longstanding advertising cooperation with various brands, such as Kerastase

Guangdong CC&E Advertisement Co. Ltd (4AAdvertising Company), Guangzhou Aug. 2020 -- Dec. 2020

Marketing Intern, Business Department

Produced creative copywriting for the public account of 4 leading personal care brands in China

Designed 50+ articles aiming at customers’ needs, which attracted 100,000+ target customers

Optimized operational plans by analyzing background KOI data, improving customer retention rate by 60%

The Hong Kong Polytechnic University

Sept. 2022 -- Present

Master of Science in Business Management, GPA:3.23/4.3

Hong Kong

University of British Columbia

Jun. 2023 -- Jul.2023

Summer Program

Vancouver

Jinan University (JNU)

Sept. 2017 -- Jul. 2021

BA in International Journalism, GPA: 3.29/5.0 TOP10%

Guangzhou