Lucky Uwaifo

Results-driven professional with 8+ years as a Business Analyst, 3X Salesforce Certified Solutions Consultant/Administrator, and a background in the financial services, retail, tech consulting and telecoms industry. Skilled in developing, executing, and optimizing multi-channel campaigns to accelerate customer growth and engagement. Proficient in data extension management, segmentation strategies, dynamic email template development, designing personalized journeys, tracking performance metrics, and automating touchpoints. Seeking to leverage my skills to drive impactful email marketing campaigns, craft optimized customer acquisition and retention journeys, and implement successful marketing automation strategies.

• Salesforce Marketing cloud setup & configuration (including Business Units, SFTP, Reply Mail and Sender Profile Management, Custom Reporting, Data Extensions, data import, Contact Builder, Automation Studio, Journey Builder, and Email Studio, SAP and SSL).
• Led end-to-end integration with existing Salesforce CRM or 3rd party systems using Marketing Cloud Connect and REST/SOAP APIs
• Skilled in implementing functionalities related to Sales Cloud & Service Cloud, Marketing Cloud, and Community Cloud.
• Led the setup of Service cloud features for businesses through the implementation of Omni-channel routing configuration, Live chat, Knowledge and Articles, Email-to-case, Web-to-case, Entitlements and Milestones.
• Engaged in Solution design, translated business requirements into solutions following Salesforce best practices.

Bachelors in Economics