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Mara Robin

Mara Robin

Media Project Manager

Marketing / Advertising / Public Relations

Toronto, Ontario

Social

Social Networks

Services offered

Dedicated and passionate, I bring a flexible mindset to dynamic teams, inspired by automation and innovation. I empower teammates through changes such as new platforms, processes, or projects, fostering an efficient work environment.

In project management, I drive collaboration across teams by nurturing growth through mentorship, accessibility, and knowledge-sharing. I take the initiative to empower change by supporting teammates through transitions, whether it's adopting new platforms, adjusting processes, or navigating interpersonal affairs, contributing to a collaborative and efficient work environment.

With a genuine passion for my work and a relentless commitment to delivering high-quality results, I embody dedication in every role I undertake. With an eagerness to learn and improve, my innovative approach to project management allows me to make strategic decisions, like prioritizing client needs and project goals and aligning with agency ideals.

I have a flexible mindset and excel in dynamic teams by navigating evolving situations with self-motivation and openness to new ideas. My approach to project management is rooted in innovation and a constant drive for improvement. I'm not afraid to step out of my comfort zone to handle tough conversations around processes or emerging technologies.

Background

My experience spans a diverse range of roles that have honed my skillset, allowing me to contribute effectively across various responsibilities, such as:

  • Document ad operations processes and ensure adherence
  • Lead meetings to delegate responsibilities and align on project goals, expectations, and deadlines
  • Collaborate with external teams/agency partners when required
  • Build comprehensive work-back schedules, delegating tasks
  • Develop project management methodologies, digital resources, and templates for internal and external applications
  • Evaluate and strategically distribute workload based on team capacity and skills
  • Oversee media campaigns and lead communications when needed
  • Support web page creation through audits and optimization
  • Copyright for social media and SEM campaigns
  • Keyword Research & Organization
  • Google Ads Account Structuring/Optimization
  • Mockup Design
  • Collaborate with design teams to improve UX/UI and engagement
Media project manager
Google ads
Scrum
Project manager
Agile
Approximate rate: CAD$ 35 per hour

Experience

With a genuine love for my work and devotion to delivering high-quality results, I embody dedication in every role I undertake. My experience extends to coordinating and leading planning and execution efforts for multiple projects spanning a variety of industries and focuses, ensuring quality execution, and supervising both internal and external expectations. I have a solid track record of meeting project deadlines and have been honoured with the "Values Award" twice for consistently embodying and advocating company values. 

Further, my experience in Scrum and both Waterfall & Agile methodologies, paired with my certifications and passion for Google Ads, positions me well to address a broad range of responsibilities. What excites me most about being a Project Manager is the opportunity to own internal processes, optimize existing workflows, and deliver tangible results every day. My ability to educate and effectively communicate with teammates and stakeholders helps me seamlessly shift through the project lifecycle from start to finish. 

I’m highly energetic, adaptable, and motivated to contribute to noticeable company-wide success. My strong attention to detail, time management, and problem-solving abilities perfectly align with the PM job description. Additionally, I’m proficient in tools including Airtable, CODA, Miro, Trello, Netsuite, Monday.com, Slack, Microsoft/Adobe/Google Suites, and more. 

Education

Advanced Diploma | Mohawk College

Sept 2017 - Mar 2020

Hamilton, Ontario, Canada

Advertising & Marketing Communications Management

My education provided me with a solid skill set in strategic marketing, creative advertising, and effective communication. I actively sought opportunities to connect with industry experts, explored advertising agencies, and conducted mock interviews. With a strong foundation in project management, I am well-prepared to lead cross-functional teams, drive business process enhancements, strategize effectively, and collaborate in the agency setting.

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