Maya Best

Professional with over 5 years of experience in analytics, market analysis, project management, and strategic planning. Led a team of 10 analysts to deliver insights that drove 30% increase in client satisfaction and a 25% increase in team productivity. Passionate about using creativity and curiosity to drive business growth and success. Eager to embrace new challenges and deliver exceptional results.

Director, Market Research Analysis | OptiBrand Rx | August 2022 – Present

• Develop and deliver detailed reports summarizing research findings, identifying key market opportunities, and providing actionable recommendations to clients, fostering informed decision-making, resulting in a 30% increase in client satisfaction scores.
• Direct a team of 10 market research analysts, providing leadership and mentorship, ensuring high-quality insights within established timelines, leading to a 25% improvement in team productivity.
• Implement diverse research methodologies (surveys, interviews, advanced analytical tools) to collect and interpret market data, developing targeted marketing strategies and product positioning.
• Moderate over 500 market research interviews and focus groups annually, extracting valuable insights that directly influenced marketing strategies.
• Lead internal strategy projects including company strategy repositioning, brand identity development, and creation of a visually compelling PowerPoint, enhancing brand consistency and recognition, which contributed to a 25% increase in brand awareness.
• Represent the company at 15 conferences across Canada and the US, fostering key partnerships and expanding the company’s network. 

Project Manager, Market Research & Brand Strategy | OptiBrand Rx | April 2020 – August 2022

• Directed end-to-end project life cycles, employing detailed planning and real-time monitoring, resulting in a 15% boost in client satisfaction. 
• Evaluated project parameters and managed client expectations to stay within budgets exceeding $1 million. 
• Delivered consistent status reports, identifying and addressing potential delays or constraints, resulting in a 95% on-time project completion rate.

Project Assistant | Telfer School of Management | September 2019 – April 2020

• Refined my ability to convey complex information clearly and accurately through preparing and proofreading weekly newsletters.
• Executed multiple projects based on deadlines and priorities, effectively managing time and multitasking, leading to a 20% improvement in project turnaround times.

Communications Officer | Natural Science and Engineering Council of Canada | May 2019 – September 2019

• Created and disseminated weekly updates on social media statistics and top priorities, collaborating with supervisors and managers.
• Supported event coordinators/organizers by aiding in the visual setup of large conventions and presentations, contributing to 95% attendee satisfaction.

Certificate of Business Strategy | Harvard Business School | 2023

• Acquired advanced strategic thinking skills and frameworks essential for understanding market trends, analyzing competitive landscapes, and driving business growth strategies.

Honours BA in Communications and Sociology | University of Ottawa | 2020

• Recipient of the Saputo Merit Scholarship for high academic standing (2018, 2019, 2020).
• Cultivated adeptness in analyzing and interpreting societal trends, cultural influences, and media dynamics.