Merwyn Fernandes

I'm a passionate storyteller and a results-driven leader in digital marketing and corporate communications. Over the years, I've developed deep expertise in branding, social media, PR, and employer branding, working across retail, fashion, finance, insurance, media, and tech.
What truly drives me is the opportunity to enhance brand visibility and spark meaningful engagement through impactful digital campaigns. I'm also a firm believer in the power of teamwork—I see myself as a people-first manager who knows that great results come from aligned, motivated teams working together. Leading cross-functional teams, managing agency partnerships, and collaborating with stakeholders to deliver strategic, data-driven solutions are where I thrive.

A seasoned communications and marketing professional with over 9 years of experience across digital marketing, corporate communications, branding, and project management. Proven track record in enhancing brand visibility, managing cross-functional teams, and executing high-impact campaigns across retail, insurance, and lifestyle sectors. Expertise includes social media strategy, stakeholder engagement, content creation, and crisis communication. Skilled in optimizing digital assets, leading end-to-end communication projects, and fostering employee engagement. Currently based in Canada, with prior leadership roles in top Indian firms like Aditya Birla Fashion and Retail Ltd., Gozoop, KRDS, and Trivone Digital Services.

Master of Business Administration (MBA) – University Canada West, Canada (2023–2025)
Focused on marketing, project management, and business strategy, equipping me with a global perspective and practical skills for leadership roles in corporate communications and branding.

Bachelor of Mass Media (BMM) – Mumbai University, India
Specialized in advertising and public relations, laying the foundation for my career in media, marketing, and strategic communications.

Certifications:
Digital Marketing Certification (2024–2026)
Business Analysis & Process Management – Coursera (2024)
Data Science in Real Life – Coursera (2023)