Michael Lund

As a seasoned digital marketing professional with over 15 years of experience, I have built a reputation for driving innovation and delivering measurable results for organizations across various industries. My passion lies in leveraging cutting-edge technologies, including artificial intelligence (AI), to revolutionize content strategy, audience engagement, and customer acquisition.

Throughout my career, I have honed a diverse set of skills, ranging from search engine optimization (SEO) and web analytics to project management and team leadership. I take pride in my ability to master and integrate AI-powered tools, such as Jasper.ai, Frase, and Clearscope, to streamline content ideation, optimization, and customer segmentation processes. This expertise has enabled me to pioneer novel solutions that enhance lead generation, conversion rates, and overall user engagement for my clients.

What sets me apart is my commitment to staying ahead of the curve and continuously adapting to the ever-evolving digital landscape. I thrive on the challenge of translating complex data insights into actionable strategies, empowering organizations to make informed decisions and achieve their business objectives. With a proven track record of successful implementations and a passion for continuous learning, I am driven to unlock the full potential of AI and emerging technologies in the realm of digital marketing.

With over 15 years of expertise in the digital marketing landscape, I have built a proven track record of spearheading innovative strategies and driving measurable success for major organizations. Throughout my career, I have held leadership roles at esteemed institutions, including Terra Nova Digital Agency, Toronto Metropolitan University (formerly Ryerson University), and Ryerson University.

As the Owner of Terra Nova Digital Agency, I pioneered the integration of AI-powered tools and techniques, developing cutting-edge solutions that optimized content ideation, campaign performance, and customer segmentation. I served as a trusted advisor, guiding clients through comprehensive AI implementation plans tailored to their unique marketing challenges.

During my tenure as Associate Director of Digital Marketing at Toronto Metropolitan University, I orchestrated the execution of cross-channel digital marketing campaigns, optimizing over $1 million in annual spend through data-driven testing. I spearheaded the strategic adoption of AI and machine learning for content personalization, predictive analytics, and audience segmentation, driving heightened efficiency and engagement.

In my role as Manager of Digital Experience at Ryerson University, I directed the central digital marketing team, overseeing multi-million-dollar budgets and aligning initiatives with organizational goals. I formulated comprehensive strategic plans encompassing website enhancements, digital advertising campaigns, and analytics-driven initiatives, leveraging advanced tools to optimize content and user experiences.

A notable achievement was spearheading the redesign and reorganization of Ryerson University's prominent website, ryerson.ca, where I implemented SEO strategies and quality assurance tools, resulting in a 17% increase in pageviews and a 5% reduction in bounce rate within the first year post-launch.

Throughout my professional journey, I have cultivated expertise in areas such as SEO, content strategy, web analytics, A/B testing, personalization, project management, and team leadership. My ability to seamlessly integrate AI and emerging technologies into digital marketing practices has been a hallmark of my success, enabling me to deliver innovative solutions that drive business growth and enhance customer experiences.

Here is a summary of my most relevant education:

Bachelor of Commerce (B.Com.) in Finance/Administrative Management Concordia University, Montreal, QC

My Bachelor of Commerce degree from Concordia University provided me with a strong foundation in business principles, financial management, and administrative practices. This comprehensive education equipped me with the analytical skills and strategic mindset necessary to navigate the complex digital marketing landscape.

Diplôme d'études collégiales - Commerce John Abbott College, St. Anne de Bellevue, QC

Prior to pursuing my bachelor's degree, I completed a Diplôme d'études collégiales (DEC) in Commerce from John Abbott College. This program laid the groundwork for my understanding of business operations, marketing concepts, and consumer behavior, which have proven invaluable in my career as a digital marketing leader.

Canadian Securities Institute Certifications:

• Canadian Options Course
• Canadian Securities Course
• Conduct Practices Handbook Exam

To complement my formal education, I obtained several certifications from the Canadian Securities Institute. These certifications provided me with in-depth knowledge of financial markets, investment products, and regulatory compliance practices, which have been particularly beneficial in my work with clients in the financial services industry.

Throughout my academic journey, I acquired a solid grasp of business fundamentals, marketing strategies, and financial principles. This comprehensive educational background has enabled me to approach digital marketing challenges with a well-rounded perspective, combining creative thinking with data-driven decision-making.

Moreover, my commitment to continuous learning has driven me to stay up-to-date with the latest industry trends, emerging technologies, and best practices in the ever-evolving digital marketing landscape. This pursuit of knowledge has been instrumental in my ability to deliver innovative and effective solutions that drive business growth and enhance customer experiences.