Nadia Tendian

I am a recent graduate with a Hospitality and Recreation Marketing Operations Bachelor's degree from New York University. I have experience in B2B and B2C marketing, digital campaigns, and data analysis, having worked as a Large Markets Intern at LexisNexis, Marketing Intern at Pologeorgis, and a Corporate Strategy Intern at Gojek.

In my most recent role at LexisNexis, I automated the transfer of customer data between Salesforce and Pardot, developed digital marketing campaigns for 200+ corporations, and generated competitor analysis for Directors and VPs. I collaborated with a product specialist and a 5-man marketing team, utilizing digital marketing tools such as EveryoneSocial, FOMO, and personalized web pages. I am passionate about creating engaging and relevant content, leveraging data and insights, and driving growth and innovation. I can bring diverse perspectives and experiences to the team, having worked in different industries and markets, such as legal technology, luxury fashion, and ride-hailing.

I have extensive experience in digital marketing, brand management, and corporate strategy. I have had the opportunity to work with some of the most reputable companies in the industry, such as LexisNexis, Pologeorgis, Gojek, and Bvlgari.

Throughout my career, I have achieved several notable accomplishments. For example, I successfully automated the transfer of customer data between Salesforce and Pardot, resulting in a 10% increase in intercommunication between marketing and sales teams. Additionally, I executed digital marketing campaigns for over 200 corporations, resulting in increased brand visibility, lead generation, and customer engagement.

I have also collaborated with marketing teams to formulate B2B content for podcasts and webinars, leveraging digital marketing tools to drive thought leadership and brand authority in the industry. Furthermore, I have followed up on brand management initiatives, including writing copy and editing for marketing campaigns, email marketing, social media marketing, and search engine optimization.

During my time as a marketing intern at Pologeorgis, I optimized social media campaigns through proactive content creation and scheduling, resulting in a 12% increase in social media presence. I also fostered collaboration with influencers to promote products, resulting in a 12% increase in brand recognition. Furthermore, I led coordination of marketing campaign shoots, showcasing my strong project management and organizational skills.

At Gojek, I conducted SWOT analysis on 1000+ regional customer data in the Indonesian ride-hailing industry to assess order batching solutions. I also performed effectiveness tests on order batching solutions in 16 different provincial regions to evaluate their impact on market sizing and benefits. Through these efforts, I was able to optimize the efficiency of orders by 1.25%, resulting in a significant increase in total organic income for drivers by 79% and a decrease in total inorganic income to 21%.

Lastly, during my time at Bvlgari, I guided primary research on competitor's customer experience and successfully organized three consumer events, surpassing attendance goals by 240%. I collaborated closely with the marketing department to prepare and strategize external social media campaigns and magazine photoshoots, leveraging my expertise to increase brand recognition, expand reach, and drive consumer engagement.

Overall, my experiences have allowed me to develop a range of skills in marketing, strategy, and project management, making me a well-rounded and valuable professional content creator.

At New York University's School of Professional Studies, I had a great academic experience. I was able to maintain an impressive overall GPA of 3.9 out of 4.0 while pursuing my Bachelor of Science degree in Hospitality Management, Marketing, and Revenue Management. Being able to study these diverse subjects allowed me to showcase my versatility and expand my skill set. I was proud to graduate with university honors, placing in the top 40% of baccalaureate students at NYU. I feel confident that the knowledge and skills I gained during my time at NYU will allow me to excel in my chosen field and make a positive impact in the industry.