Nevyn Pillai

Designed and administered survey questionnaires using SurveyMonkey and google forms, garnering over 2,000 responses. Conducted data cleaning and analysis utilizing tools like Excel and SPSS to identify opportunities. Visualized data using Excel and Tableau to generate dashboards and reports.
Developed focus group moderator guides and interview guides, facilitating over 30 in-depth interviews (IDIs). Transcribed and coded qualitative data from diverse sources to extract key themes and insights to inform strategic decision-making.
Managed research logistics, including data collection coordination, and collaborated on project assessments. Directed cross-functional teams in designing interactive reports of research findings for website presentations.
Developed a comprehensive social media toolkit for settlement service providers with inputs from industry thought leaders, webinars and secondary research.
Edited and improved survey questionnaires and scales. Programmed 40+ questions with diverse response formats and complex branching logic for a comprehensive online survey using Survey Monkey. Pre-tested the questionnaire through multiple iterations and ensured adherence to technical specifications through quality checks.
Reported weekly to stakeholders with 1-page reports on the demographic make-up of respondents and status updates. Managed and monitored data collection exceeding 6,000 responses.
Reported on advanced statistical analysis and descriptive analysis using SPSS.
Analyzed financial data from industry leaders to identify trends and create insightful competitive analyses.
Led market research initiatives, analyzing customer needs, competitor activities, and trends to develop marketing strategies for growth.
Drove lead generation through targeted campaigns, motivating businesses to engage with the company.
Developed and executed content marketing strategies to position the company as an industry leader and build customer loyalty.
 

Algonquin College, 
Ontario Graduate Certificate in market research and business intelligence | Ottawa, ON.

Loyalist College, 
Ontario Graduate Certificate in project management | Belleville, ON.

Madras School of Social Work, 
Bachelor of science in psychology | Chennai, India.