Niranjan Prasath Vishvakumar

I’m a results-driven Digital Marketing Specialist with over 5 years of experience helping brands grow through data-driven campaigns, creative storytelling, and AI-powered marketing strategies. I specialize in SEO, SEM, Google Ads, content marketing, and social media management, with a proven record of boosting visibility, engagement, and lead generation across industries including finance, real estate, healthcare, and telecom.

I’m passionate about blending creativity and technology — using tools like ChatGPT, Google Analytics, and Canva to design impactful campaigns that deliver measurable results. With strong communication skills and a focus on continuous learning, I thrive in dynamic environments where ideas turn into growth and strategy meets innovation.

Results-driven Digital Marketing Specialist with over 5 years of experience developing and executing successful marketing strategies across diverse industries, including finance, real estate, healthcare, telecom, and logistics.

Great Life Financial – Digital Marketing Specialist (Toronto, ON)
Managed full-scale digital marketing campaigns, including Google Ads, SEO, social media, and email marketing. Increased lead generation by 36% through optimized ad targeting, AI-powered content, and performance tracking. Improved overall ROI by implementing data-driven strategies and creative storytelling.

Jay Anandarajah Associates – Marketing & Communications Coordinator (Toronto, ON)
Developed and executed Google Ads and social media campaigns to increase brand visibility and lead generation. Conducted keyword research, ad copy testing, and campaign optimization, resulting in higher CTR and lower CPC. Strengthened online presence through consistent branding and professional content creation.

Cargopedia Inc. – Digital Marketing Executive (Toronto, ON)
Led content strategy, paid campaigns, and social engagement for a Toronto-based logistics and relocation platform. Improved user engagement by 45% through creative social campaigns, seasonal quizzes, and ad optimization. Collaborated with the design team on brand visuals and website content.

Just Walk In Medical Clinic – Clinic Manager & Marketing Lead (Scarborough, ON)
Oversaw clinic operations while managing digital marketing, ad campaigns, and email outreach. Increased patient appointments through targeted Google Ads and healthcare-specific content marketing and ensured excellent client experience and streamlined communication processes.

Dysinit (Sri Lanka) – Social Media & Digital Marketing Consultant
Managed multi-platform social media strategies and digital campaigns for international clients. Created engaging content, executed paid ads, and optimized performance using analytics tools, contributing to higher engagement and improved client satisfaction.

Digital Marketing Specialist Diploma
Trios College – Toronto, ON
Completed: November 2024

Gained hands-on experience in SEO, SEM, Content Strategy, Social Media Marketing, Email Marketing, Display Advertising, and Analytics.

Achieved high performance across all modules with a strong focus on campaign optimization, branding, and AI-driven marketing tools.