Rob Hadlow

Increased product sales on over 17 major product lines up to 200% by identifying and implementing successful market strategies.

• Defined the product strategy and roadmap;
• Delivered MRDs and PRDs with prioritized features and corresponding justification;
• Worked with third parties to assess partnerships and licensing opportunities;
• Achieved expertise with respect to competition and related pricing;
• Developed core positioning and messaging for the product;
• Performed beta testing for product quality assurance;
• Provided product demos and troubleshooting for customers;
• Set pricing to achieve milestones for revenue and profitability;
• Updated and instructed sales force on product standing and forecasting at monthly sales meetings;
• Informed press and industry analysts on product launches as well as attended press tours;
• Organized and selected products for trade shows attended by up to 9,000 people;
• Sustained ongoing excellence in internal and external customer relations;
• Managed and monitored both new and used inventory ensuring sufficient quantity of key products;
• Kept up to date on market trends and product knowledge;
• Responsible for bringing market trends into the store and successfully promoting them; 
• Ongoing communication and leadership with 30+ sales staff for an understanding and subsequent removal of barriers between service and delivery.

Rob Hadlow Photography – Photographer

• Professional commercial photographer – Corporate-Industrial-Wildlife-Travel;
• Self promotion of business and marketing;
• Annual report photography;
• Presented on current promotions to public at event and trade shows;
• Managed all social media programs, including internet forms, blogs, social networking applications and message boards;
• Oversaw all in house advertising consisting of print and media collateral pieces;
• Wildlife and nature photography for stock applications;
• Researched and held informative presentations to various groups about local wildlife.

Product Manager - The Camera Store - February 2014 to August 2020 

Sales Manager - The Camera Store - October 1997 to September 2014

23 Years in Total 

Alberta College of Art & Design - Photographic Arts Diploma.